Episode #72: Build The Business PodcastListen on AppleListen on SpotifyListen on GoogleWhen you look at other people's content, do you ever compare yours to theirs? You think, “hey, this is working for them, so it should work for me, too!”. So many of us make this mistake (myself included!!). The thing is, the more you compare yourself to others, the more you’ll sink into the sea of sameness. The secret sauce to standing out is radically authentic messaging, strategy, and copywriting. My g[...]
Episode #71: Build The Business PodcastListen on AppleListen on SpotifyListen on GoogleIs the winter wedding season pretty dismal? Do you consider December a total loss in terms of sales? I was right where you are until one year when I discovered a secret weapon... be sure to listen in to find out what it is! December is a slow month, I know. But I don't want you to only use this time of year to plan for the year ahead. I also want to share how you can turn your slowest month into your most prof[...]
Episode #70: Build The Business PodcastListen on AppleListen on SpotifyListen on GoogleDid you know that most creative people are right-brained? You may be wondering, “Lindsay, what does that mean?” Well, they tend to think more creatively and are less organized. Is your business wildly imaginative and expressive but lacks the structure needed to create logical systems? Then you’ll want to keep listening! In this episode, my guest, Jen Taylor, helps creatives streamline their workflows, pr[...]
Episode #69: Build The Business PodcastListen on AppleListen on SpotifyListen on GoogleHave you ever felt a gnawing sense of guilt in your chest when it came to making a business decision? Maybe you were tempted to take advice that didn’t align with your gut feeling. I've been there and guess what? It was my intuition talking, but I ignored it. Keep listening to find out what I learned… My plan was to do the typical anniversary episode, talking about what worked, what didn't, what I might do[...]
Episode #68: Build The Business PodcastListen on AppleListen on SpotifyListen on GoogleHow much time do you devote to loving on and really knowing your people? My guest, Natalie Franke, is a powerhouse inspiration; and she believes people are the most important thing. So, it shouldn't surprise you that she built a community of 76,000 entrepreneurs strong called, "The Rising Tide Society" - you might have heard of it. Natalie and I dive into why having a community over competition mindset is a co[...]
Episode #67: Build The Business PodcastListen on AppleListen on SpotifyListen on GoogleDo you know why it's so important to have an email list? You may wonder what to say in those emails or what mistakes you might make. I asked my guest, Kendra Swalls, specific questions about the wedding industry, the lifespan of our clients, and email marketing. Kendra is a mom of two, a photographer, and an educator. In 2012 she started her first business, Paisley Layne Photography, and everything changed. Wh[...]
Episode #66: Build The Business PodcastListen on AppleListen on SpotifyListen on GoogleAre you ready to start planning your profits for 2023? Maybe you're thinking, Lindsay, quarter four just started! It's time to focus on the holidays. What if I told you now is the perfect time to start planning for next year's profits? In this episode, I dive into how to get crystal clear on your goals and create a plan to actually hit them. Get your pen and paper ready, and let's get down to business! Today[...]
Episode #65: Build The Business PodcastListen on AppleListen on SpotifyListen on GoogleHave you been neglecting your social media strategy over the busy wedding season? Maybe it seems your content strategy is that one daunting thing on your to-do list that you never seem to have time for. Or, you keep telling yourself that you’ll get to it come November when things slow down (been there). Well, the time has finally come when you can come up for air after your fall wedding season and get to w[...]
Episode #64: Build The Business PodcastListen on AppleListen on SpotifyListen on Google Are you relying on bridal shows to bring you leads? Maybe you attend, introduce yourself to new couples, and then there's radio silence. What if you went into each show knowing that all that time and money spent preparing for the show was well spent? In this episode, I am taking a different approach and sharing what you should avoid doing before, during, and after a bridal show. Ready to generate more[...]
Episode #63: Build The Business PodcastListen on AppleListen on SpotifyListen on GoogleDo you feel like saying yes to everything can only get you further? Maybe you make it halfway through a task and realize you have entirely undervalued yourself, and you're now exhausted from taking on too much. What if you had the confidence and willpower to take the lead like the expert you are? In this episode, Laney Ruddell gives us all the deets on setting boundaries in your business to make your busine[...]