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Lindsay J Williams

WELCOME TO Build That Business

The Podcast

Lindsay will share tangible tips and strategies that she used to scale from $30k to $300k in yearly revenue with her wedding stationery business. Get ready to build your business and generate profits without burnout.

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If you want to impact the lives of entrepreneurs, to offer encouragement and support - you're my kinda gal. I want to help you do just that. I'm actively seeking incredible guests, like you, who have a desire to serve and share your magic with the business world.

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latest episodes...

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August 16, 2022

56: Cultivating an Enhanced Client Experience with Adrienna McDermott

Episode #55: Build The Business PodcastListen on AppleListen on SpotifyListen on Google Episode #56: Build The Business Podcast Today, I have the wonderful Adrienna McDermott to talk about cultivating an enhanced client experience. Do you know where the client experience begins? Do you get so busy during wedding season that you forge[...]

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August 9, 2022

55: Building and affording a team with Ashley Ebert

Episode #55: Build The Business PodcastListen on AppleListen on SpotifyListen on Google Episode #55 : Build The Business PodcastBuilding Your Team Course: www.LindsayJWilliams.com/TAG(enrollment open August 10-17th)Today, I have the lovely Ashley Ebert to talk about building and affording a team.Ashley works alongside her dad Dale as the[...]

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August 1, 2022

54: How to know your ideal client and attract more just like them

Episode #54: Build The Business PodcastListen on AppleListen on SpotifyListen on Google Episode #54 : Build The Business PodcastI’d be willing to bet that you’ve heard the term, “Ideal Client”. It’s kind of this vague marketing term that we all know we need to narrow down, but sometimes we overcomplicate it. We brainstorm some i[...]

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July 26, 2022

53: Putting People Over Profit – My Conversation with Cami Monet & Elisabeth Young

Episode #53: Build The Business PodcastListen on AppleListen on SpotifyListen on Google Episode #53 : Build The Business PodcastI can still remember when I threw my name in the hat and sent a podcast pitch to Cami and Elisabeth of the Biz Birthday Bash. These two powerhouses in the industry and I've been a listener of their podcast from d[...]

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July 20, 2022

52: The Money Mindset of a Wealthy Woman with Erinn Bridgman

Episode #52: Build The Business PodcastListen on AppleListen on SpotifyListen on Google Episode #52 : Build The Business PodcastToday, I’m talking to the lovely Erinn Bridgman. Erinn leads the Wealthy Woman Movement so women can step into financial power with clarity and change the world! She shares mindset hacks, practical tips, and th[...]

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July 12, 2022

51: $25k in 24 Hours – The Biggest Opportunity You’re Missing Out On

Episode #51: Build The Business PodcastListen on AppleListen on SpotifyListen on Google Episode #51 : Build The Business Podcast $25k in 24 hours - The Power of Bridal Shows WorkshopSign up at LindsayJWilliams.com/julyworkshopBridal shows are the number one way I generate leads for my wedding business. I average between 20 - 30 appointmen[...]

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July 5, 2022

50: How to Get Noticed In Your Business – PR for Creative Entrepreneurs with Meghan Ely 

Episode #50: Build The Business PodcastListen on AppleListen on SpotifyListen on Google Episode #50 : Build The Business PodcastLet me ask you, when you hear the word “PR” - what comes to mind? Is it something you’re implementing in your wedding business or do you brush it off and jot it down on the to-do list for “someday when I[...]

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June 27, 2022

49: slow growth strategy with sarah lewis

Episode #49: Build The Business PodcastListen on AppleListen on SpotifyListen on Google Episode #49 : Build The Business Podcast Today, I’m sitting down with the lovely Sarah Lewis of Slate and Brush to talk about her slow growth strategy. This episode took so many amazing turns, I can’t wait for you to dive in.  We talked about lear[...]

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June 20, 2022

48: How are you really? find your answer and start living – with JENNA KUTCHER

Episode #48: Build The Business PodcastListen on AppleListen on SpotifyListen on Google GIVEAWAY!! We're giving away 10 copies of Jenna's new book, "How Are You, Really?" To enter, take a screen shot of you tuning in and tag both Jenna and I on instagram. Winner will be drawn launch day, June 28th. Episode #48 : Build The Business Podcas[...]

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June 15, 2022

47: Staying in front of your audience using bridal shows with Kristen DeBats

Episode #47: Build The Business PodcastListen on AppleListen on SpotifyListen on Google Episode #47 : Build The Business Podcast Today, I have my good friend Kristen DeBats coming on the show to talk about my favorite thing even - I’m in heaven. Today, we’re talking about bridal shows, wedding shows and the power of staying in front o[...]

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Hi There!

Hi There!

I'm lindsay

Wifey to Ryan and new mama to our sweet baby boy, Jamison. I’m also the owner of a custom wedding invitation company, Hoopla House Creative and I know a thing or two about closing a sale. Through personality packed content, and out of this world customer service, I’ve managed to grow our company by 10x in yearly revenue. All from the comfort of my home, in my PJs.

Personal

Business

Weddings

Recent Posts

  • 56: Cultivating an Enhanced Client Experience with Adrienna McDermott

    August 16, 2022
  • 55: Building and affording a team with Ashley Ebert

    August 9, 2022
  • 54: How to know your ideal client and attract more just like them

    August 1, 2022

Follow on Instagram

Most wedding professionals focus on perfecting their product, marketing, and social media - which are all important. But what’s even more important is the way you and your business makes people feel. 

When faced with decisions like:-
🔸 Do I reprint after the couple made a spelling error?
🔸 The mother of the bride needs a little bit of extra help... do I take the time?
🔸 One of my brides is having a hell of a week. How can I cheer her up?

... Do you hesitate or jump in to help? You might feel like you don’t have the cash to “not think about profit”, or if you spend too much time with a client they’re “disrespecting your boundaries”.

I get it. But I also know that as a heart-centered entrepreneur you know in your gut what you need to do and how you need to operate your business. 

I have created a workshop to show you a customer service approach that many people talk about, but few actually practice. It’s called People over Profit: The Customer Service Approach That Grew My Business To $300k, and enrollment is now open.  

So, if you’re ready to embrace a new way of doing business as a heart-centered entrepreneur - then sign up at LindsayJWilliams.com/AugustWorkshop (link in our bio)

👉 PS: Enter code AUGUSTEARLYBIRD to snag your ticket for just $29 before the price goes up tomorrow!
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Most wedding professionals focus on perfecting their product, marketing, and social media - which are all important. But what’s even more important is the way you and your business makes people feel.  When faced with decisions like:- 🔸 Do I reprint after the couple made a spelling error? 🔸 The mother of the bride needs a little bit of extra help... do I take the time? 🔸 One of my brides is having a hell of a week. How can I cheer her up? ... Do you hesitate or jump in to help? You might feel like you don’t have the cash to “not think about profit”, or if you spend too much time with a client they’re “disrespecting your boundaries”. I get it. But I also know that as a heart-centered entrepreneur you know in your gut what you need to do and how you need to operate your business.  I have created a workshop to show you a customer service approach that many people talk about, but few actually practice. It’s called People over Profit: The Customer Service Approach That Grew My Business To $300k, and enrollment is now open.   So, if you’re ready to embrace a new way of doing business as a heart-centered entrepreneur - then sign up at LindsayJWilliams.com/AugustWorkshop (link in our bio) 👉 PS: Enter code AUGUSTEARLYBIRD to snag your ticket for just $29 before the price goes up tomorrow!
1 day ago
View on Instagram |
1/4
Jamison’s getting tubes in his ears tomorrow ❤️🙏🏻 This mama is a bundle of nerves but I know this will help with his hearing and speech. He’ll be two next month and hasn’t started talking yet but he’s trying so hard! 

Then, in two weeks I have my tonsils out and deviated septum done (in the same surgery). 

A father-son duo is doing both of our surgeries. The father is doing Jamison’s tomorrow, and the son will do mine at the end of the month. We were there for Jamison’s pre-op this week and I said “your son is doing my tonsils in a couple weeks!” And all he said was “oh that hurts like hell” 😂🤦🏼‍♀️ 

Has anyone gotten either procedure done? Any tips? Help ease my nerves tonight! 🙏🏻❤️
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Jamison’s getting tubes in his ears tomorrow ❤️🙏🏻 This mama is a bundle of nerves but I know this will help with his hearing and speech. He’ll be two next month and hasn’t started talking yet but he’s trying so hard! Then, in two weeks I have my tonsils out and deviated septum done (in the same surgery). A father-son duo is doing both of our surgeries. The father is doing Jamison’s tomorrow, and the son will do mine at the end of the month. We were there for Jamison’s pre-op this week and I said “your son is doing my tonsils in a couple weeks!” And all he said was “oh that hurts like hell” 😂🤦🏼‍♀️ Has anyone gotten either procedure done? Any tips? Help ease my nerves tonight! 🙏🏻❤️
2 days ago
View on Instagram |
2/4
I’ve invited my dear friend Ashley on the show today to talk about building a team. Because, if I had to guess, it’s something that you might not have thought about yet 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I know a lot of us are solopreneurs in the wedding industry - myself included! So I wanted to bring a different perspective to the podcast today, because I LOVE learning from brilliant minds like Ashley and I told her about us…
⠀⠀⠀⠀⠀⠀⠀⠀⠀
She knows that a lot of our community are mighty teams of one and bringing on a team can be a little nerve wrecking. So we talk about the opportunity vs. risk, how to afford hiring a team, and how to know when you’re ready. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you’re at the stage in your business where you’re thinking about maybe bringing on some help but you’re hesitant because of the cost, time, effort, I want you to check this episode out. It might not be as scary as we both thought ;) 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
🎙️🥳 Tune in at the link in our bio!
mslindsayjwilliams
mslindsayjwilliams
•
Follow
I’ve invited my dear friend Ashley on the show today to talk about building a team. Because, if I had to guess, it’s something that you might not have thought about yet ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I know a lot of us are solopreneurs in the wedding industry - myself included! So I wanted to bring a different perspective to the podcast today, because I LOVE learning from brilliant minds like Ashley and I told her about us… ⠀⠀⠀⠀⠀⠀⠀⠀⠀ She knows that a lot of our community are mighty teams of one and bringing on a team can be a little nerve wrecking. So we talk about the opportunity vs. risk, how to afford hiring a team, and how to know when you’re ready. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you’re at the stage in your business where you’re thinking about maybe bringing on some help but you’re hesitant because of the cost, time, effort, I want you to check this episode out. It might not be as scary as we both thought ;) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🎙️🥳 Tune in at the link in our bio!
6 days ago
View on Instagram |
3/4
Look what came in the mail today! 😍🍂 Curling up on the couch and reading it front to back pretending like it’s not 90 degrees out 😂 @magnolia @magnolianetwork @joannagaines
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Look what came in the mail today! 😍🍂 Curling up on the couch and reading it front to back pretending like it’s not 90 degrees out 😂 @magnolia @magnolianetwork @joannagaines
1 week ago
View on Instagram |
4/4
Most wedding professionals focus on perfecting their product, marketing, and social media - which are all important. But what’s even more important is the way you and your business makes people feel. 

When faced with decisions like:-
🔸 Do I reprint after the couple made a spelling error?
🔸 The mother of the bride needs a little bit of extra help... do I take the time?
🔸 One of my brides is having a hell of a week. How can I cheer her up?

... Do you hesitate or jump in to help? You might feel like you don’t have the cash to “not think about profit”, or if you spend too much time with a client they’re “disrespecting your boundaries”.

I get it. But I also know that as a heart-centered entrepreneur you know in your gut what you need to do and how you need to operate your business. 

I have created a workshop to show you a customer service approach that many people talk about, but few actually practice. It’s called People over Profit: The Customer Service Approach That Grew My Business To $300k, and enrollment is now open.  

So, if you’re ready to embrace a new way of doing business as a heart-centered entrepreneur - then sign up at LindsayJWilliams.com/AugustWorkshop (link in our bio)

👉 PS: Enter code AUGUSTEARLYBIRD to snag your ticket for just $29 before the price goes up tomorrow!
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Most wedding professionals focus on perfecting their product, marketing, and social media - which are all important. But what’s even more important is the way you and your business makes people feel.  When faced with decisions like:- 🔸 Do I reprint after the couple made a spelling error? 🔸 The mother of the bride needs a little bit of extra help... do I take the time? 🔸 One of my brides is having a hell of a week. How can I cheer her up? ... Do you hesitate or jump in to help? You might feel like you don’t have the cash to “not think about profit”, or if you spend too much time with a client they’re “disrespecting your boundaries”. I get it. But I also know that as a heart-centered entrepreneur you know in your gut what you need to do and how you need to operate your business.  I have created a workshop to show you a customer service approach that many people talk about, but few actually practice. It’s called People over Profit: The Customer Service Approach That Grew My Business To $300k, and enrollment is now open.   So, if you’re ready to embrace a new way of doing business as a heart-centered entrepreneur - then sign up at LindsayJWilliams.com/AugustWorkshop (link in our bio) 👉 PS: Enter code AUGUSTEARLYBIRD to snag your ticket for just $29 before the price goes up tomorrow!
1 day ago
View on Instagram |
1/4
Jamison’s getting tubes in his ears tomorrow ❤️🙏🏻 This mama is a bundle of nerves but I know this will help with his hearing and speech. He’ll be two next month and hasn’t started talking yet but he’s trying so hard! 

Then, in two weeks I have my tonsils out and deviated septum done (in the same surgery). 

A father-son duo is doing both of our surgeries. The father is doing Jamison’s tomorrow, and the son will do mine at the end of the month. We were there for Jamison’s pre-op this week and I said “your son is doing my tonsils in a couple weeks!” And all he said was “oh that hurts like hell” 😂🤦🏼‍♀️ 

Has anyone gotten either procedure done? Any tips? Help ease my nerves tonight! 🙏🏻❤️
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Jamison’s getting tubes in his ears tomorrow ❤️🙏🏻 This mama is a bundle of nerves but I know this will help with his hearing and speech. He’ll be two next month and hasn’t started talking yet but he’s trying so hard! Then, in two weeks I have my tonsils out and deviated septum done (in the same surgery). A father-son duo is doing both of our surgeries. The father is doing Jamison’s tomorrow, and the son will do mine at the end of the month. We were there for Jamison’s pre-op this week and I said “your son is doing my tonsils in a couple weeks!” And all he said was “oh that hurts like hell” 😂🤦🏼‍♀️ Has anyone gotten either procedure done? Any tips? Help ease my nerves tonight! 🙏🏻❤️
2 days ago
View on Instagram |
2/4
I’ve invited my dear friend Ashley on the show today to talk about building a team. Because, if I had to guess, it’s something that you might not have thought about yet 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I know a lot of us are solopreneurs in the wedding industry - myself included! So I wanted to bring a different perspective to the podcast today, because I LOVE learning from brilliant minds like Ashley and I told her about us…
⠀⠀⠀⠀⠀⠀⠀⠀⠀
She knows that a lot of our community are mighty teams of one and bringing on a team can be a little nerve wrecking. So we talk about the opportunity vs. risk, how to afford hiring a team, and how to know when you’re ready. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you’re at the stage in your business where you’re thinking about maybe bringing on some help but you’re hesitant because of the cost, time, effort, I want you to check this episode out. It might not be as scary as we both thought ;) 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
🎙️🥳 Tune in at the link in our bio!
mslindsayjwilliams
mslindsayjwilliams
•
Follow
I’ve invited my dear friend Ashley on the show today to talk about building a team. Because, if I had to guess, it’s something that you might not have thought about yet ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I know a lot of us are solopreneurs in the wedding industry - myself included! So I wanted to bring a different perspective to the podcast today, because I LOVE learning from brilliant minds like Ashley and I told her about us… ⠀⠀⠀⠀⠀⠀⠀⠀⠀ She knows that a lot of our community are mighty teams of one and bringing on a team can be a little nerve wrecking. So we talk about the opportunity vs. risk, how to afford hiring a team, and how to know when you’re ready. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you’re at the stage in your business where you’re thinking about maybe bringing on some help but you’re hesitant because of the cost, time, effort, I want you to check this episode out. It might not be as scary as we both thought ;) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🎙️🥳 Tune in at the link in our bio!
6 days ago
View on Instagram |
3/4
Look what came in the mail today! 😍🍂 Curling up on the couch and reading it front to back pretending like it’s not 90 degrees out 😂 @magnolia @magnolianetwork @joannagaines
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Look what came in the mail today! 😍🍂 Curling up on the couch and reading it front to back pretending like it’s not 90 degrees out 😂 @magnolia @magnolianetwork @joannagaines
1 week ago
View on Instagram |
4/4
@mslindsayjwilliams
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