for a limited time, you can purchase the replay of this challenge + binder templates!
Everything You Need to Create a Magnetic Bridal Show Booth and Stand Out On The Show Floor
Perfect for wedding professionals signed up to exhibit at a show this winter!
It's not enough just to have apretty booth...
Because let me tell you a secret, every single booth on that show floor is going to be pretty . Wedding pros don't need help making things pretty.
What you need is to attract and keep people's attention at your booth long enough to have a conversation.
You're spending a good chunk of money on that booth space and if you don't go in with a solid strategy to book consultations, it will all be a waste.
Swipe my secrets to craft an irresistible booth that will grab people's attention and keep them hanging out long enough to take the next step with you.
My students average 20-30 appointments per show and close 80% of those.
LET'S EXPLORE THE EVENT SCHEDULE TOGETHER:
DAY
01
replay
DAY 1 - REPLAY
What not to do - How to avoid what most people do wrong at their booth
On day 1, we'll cut right to the chase of why bridal shows haven't worked for you in the past (or if this is your first show, what you absolutely need to avoid). We want consultations on the calendar, not just "oohhs and ahhs" at all of our pretty stuff. I have seen (and made) my fair share of mistakes at bridal shows, and I don't want to see you fall into the same trap.
DAY 1 YOU WILL LEARN:
How you're sabotaging your efforts and investment and not even realizing it
Why you haven't had success at bridal shows up until this point
The number one mistake that wedding pros make when it comes to shows (hint: it's not what you think)
DAY
02
replay
DAY 2 - REPLAY
How to grab and keep people’s attention at your booth
Day one was all about what people do wrong, day two is about what to do right. We'll cover how to create a show stopping booth that will grab and keep people's attention. The goals is to design a welcoming space that strategically encourages couples to linger long enough to have meaningful conversations that lead to consultations on the calendar.
DAY 2 YOU WILL LEARN:
Tips on booth layout to direct and control traffic flow
What you need to include in your display to hold people's interest
What information to have at the booth to keep them asking for more
DAY
03
replay
DAY 3 - REPLAY
Showcasing your work: Creating your show binders
Today's the day we get to work on your show binders! You'll walk away with a beautiful way to showcase your work, services, and testimonials. And I'm not talking about a generic binder that no one wants to flip through, we'll focus on creating a masterpiece that couples will be super excited to binge! Plus, you can get feedback on your creation from the other challengers in the Facebook group.
DAY 3 YOU WILL LEARN:
Where to source sample binders and display ideas
What goes into the binder/page layouts
Other ways to showcase your products and services
DAY
04
replay
DAY 4- replay
How these wedding pros scheduled dozens of appointments at their show (and how you can too!)
Day 4 is all about filling up your consultation calendar! I'll introduce you to some of my students who have had massive success at shows. We'll talk about how they did it and how can you too. Even if you're brand new to bridal shows and this is your first go around.
DAY 4 YOU WILL LEARN::
Real life stories from wedding pros who put these strategies into action
How my student scheduled 37 appointments - resulting in $30k in business
How you can have the same level of success at your show
DAY
05
replay
DAY 5 - replay
What you need to do NOW to start warming up your leads before the show
Just because you've built a beautiful booth, doesn't mean they will come - you've got to have a pre-show strategy to warm up the leads. We'll discuss how and when to start warming up your leads to ensure you're walking into an audience who already excited to book with you.
DAY 5 YOU WILL LEARN:
A high level overview of how to warm up your leads before the show
How to generate buzz so your booth is their first stop
The momentum to take the next step to attract warm leads who are fired up to book with you at the show!
Plus our SHOW BINDER templates
Beautifully laid out binder canva templates for your wedding show tables.
They act like additional employees for you…talking for you while you're was busy chatting with other people.
(Value $67)
Stop Guessing + Make Your Bridal Show SuccessA Sure Thing
Inside this challenge I'll give you MY best advice for:
Identifying how to walk away from your show with appointments on the calendar, not just the “oohs and ahhs” that come with a pretty booth.
Laying out your booth to ensure potential couples stop by, stay a while, and engage in meaningful conversations - eventually leading to a sale!
Showcasing your work in a way that captivates couples’ attention - even if you don’t have “products” to share (this works for services too!)
Hear stories from other wedding pros in the industry who have filled their calendar in one sitting at their first show.
A pre-show marketing plan to ensure you’re walking into a warm audience, ready to book!
THIS CHALLENGE
is perfect for literally any wedding pro:
Wedding Planners
Stationers
Florists
Photographers
DJs
Travel Agents
+ more!
About Your INSTRUCTOR
Lindsay J. Williams
Meet Lindsay j. Williams
After years of trying everything under the sun to generate more leads in my wedding business, I threw out all the generic marketing tips and did something "revolutionary." Connecting with people face to face at bridal shows.
I'd bring in $25k in one sitting - spending one day a month in “sales mode” and had the rest of the time to serve my clients and work on other things. I repeated this process month after month and my business grew tremendously.
The Bridal Show Blueprint™ set me on a journey to $300k in yearly revenue without constantly being in lead generation mode. And now, I want to give that same freedom to you and your business...
Since discovering this method, I've gone on to help 237 wedding pros fill their wedding calendars and grow their business with wedding shows.
The Bottom Line Is...
You are one bridal show away from a full wedding calendar - if you have the right strategy going into it. Save hundreds of hours (not to mention thousands of dollars) and gain the confidence that all the time, effort, and money you’re spending on your upcoming show is going to be worth it.
We'll see you on the inside!
xx Lindsay
Lindsay J. Williams
For Support Issues or Questions, Please Email Us at Lindsay@LindsayJWilliams.com