February 7, 2023

82: Renee Sabo – Putting People Over Profit

Episode #82: Build The Business Podcast
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Do you put people before profit? Or have you been taught to focus on profit at the expense of serving others? I have always prioritized service over profitability, not only because I believe in it but because it has also been strategic for the growth of my business. I discussed this very topic with Renée Sabo (who also has a big heart for service) on The Confetti Hour Podcast. Take a listen to our conversation…

Renée’s Sabo’s lifelong love affair with weddings evolved into a career. Her diverse experience has touched every corner of the industry, from rentals to planning to catering. This has led to her role as a multifaceted thought leader for event professionals everywhere. Inspired to start her own business, Renée received her MBA with a focus in entrepreneurship and put her degree to work when she launched Urban Soirée® in 2017.

Today, her award-winning company delivers elevated and romantic celebrations through full-service wedding planning and design for couples on the East Coast and destinations worldwide. Renée’s success with Urban Soirée® has earned her and her company numerous accolades, including being named Best of Boston® 2020 – Best IRL Wedding Planner by Boston Magazine. She was also recognized as ILEA Boston’s Top Planner in 2019 and has ranked in WeddingWire’s Couples’ Choice Awards for three consecutive years since opening her doors.

When Renée’s not busy bringing her clients’ dreams to life, she’s committed to providing quality education to the industry through her podcast, The Confetti Hour, where she shares insight and fosters candid conversations with experienced wedding creatives. Renée’s devotion to the industry’s future extends to her role as President of ILEA Boston and her passion for one-on-one mentoring with the next generation of planners.

If you’re passionate about serving like Renée and I are, you’ll love this episode. In it, we discuss why people over profit matters, how to find opportunities to serve others, and so much more.

Highlights from this episode include:

Lindsay’s career journey (4:09)
Knowing what works in your business (6:40)
What the pandemic did to Lindsay’s plans (8:45)
Moving away from stationary post-pandemic (11:41)
People over profit: what it really means (14:27)
How can you shift to a service mindset? (23:02)
Tips for implementing changes in your business (25:40)
Things you can do if you don’t have a budget for service (32:49)
What wedding stationers wish vendors knew (39:42)
Lindsay’s “Confetti” or “Confession” (41:28)
Renée’s Confession (45:46)
Lindsay’s plans (53:01)

Being on The Confetti Hour Podcast with Renée was a lot of fun! Thanks for listening to our conversation. When you treat people the way you would want to be treated, you can really shine. My best advice is to put yourself in your client’s shoes and treat them as if YOU were hiring THEM. I’d love to hear about a time when you served a client well, or someone went above and beyond for you. DM me on Instagram and let me know what it was!

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review on Apple or Spotify so others can find us who are ready to build a business and generate profits without burnout!