January 31, 2023

81: Brandee Gaar- Why You Need Warm Leads And How To Get Them!

Episode #81: Build The Business Podcast
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What if you could just show up at a bridal show and get a booking right away? Imagine if newly engaged couples contacted you via DMs, and emails or even approached you on the street to set up an appointment. These scenarios ARE possible, but not without laying the groundwork first. In this episode, I feature my interview with Brandee Gaar on the Wedding Pro CEO podcast. Brandee and I discuss why you need warm leads in your business and how to get them, so keep listening!

Brandee Gaar is a luxury event planner, thought leader, educational speaker and host of The Wedding Pro CEO Podcast. As a lifelong lover of all things events, Brandee spent 7 years as a corporate event planner with the prestigious Gaylord Hotels brand before opening her own event consulting firm. Blush by Brandee Gaar and Eleven Events by Blush have quickly become known for their over-the-top events and high-touch standard of customer service.

Brandee Gaar is the go-to business coach and resource for wedding professionals and creative business owners who want to transform their small business from an expensive hobby into a thriving and successful career that gives them the financial and time freedom they deserve.

It’s not necessarily about the avenue you take to book clients –– like showing up at bridal shows or getting into inboxes. It’s all about your approach, which I dive deep into on the Wedding Pro CEO podcast with Brandee Gaar.

Highlights from this episode include:

Lindsay’s background (4:26)
The journey from 30k clients to 300k clients (7:12)
Business and marketing fuels Lindsay’s fire (9:26)
Defining warm leads and connecting with them (13:19)
Selling products through personal connections (17:42)
The difference between you and competitors (21:59)
Your pricing should be on your website (23:13)
The journey from follower to buyer (28:38)
Lead generation and sales funnels (35:04)
The final tip (37:26)

Thanks for listening to my interview with Brandee on the Wedding Pro CEO Podcast! I hope this episode helped you understand the importance of connecting with your couples and approaching them as people first. What strategies do you use to warm up your audience? DM me on Instagram and let me know what it was!

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review on Apple or Spotify so others can find us who are ready to build a business and generate profits without burnout!