January 24, 2023

80: Clone Your Best Clients

Episode #80: Build The Business Podcast
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Have you ever worked with a dream couple and thought, “I wish all my clients were like them!”. Did that make you think about what you could do to attract more of the same type of clientele? My guest, Heidi Thompson, is the queen of cloning clients. Listen in to find out how to get your favorite clients to tell you exactly what it takes to attract more couples just like them!

Heidi is the best-selling author of Clone Your Best Clients. She’s also the founder of Evolve Your Wedding Business, where she helps wedding professionals grow six-figure and multi-figure businesses without working all the time.

Heidi’s business and marketing expertise has been featured in several wedding and business outlets, including The Huffington Post, Wedding Business Magazine, Sprouting Photographer, WeddingMBA, Aisle Planner, Honeybook, and WeddingWire World. She is also the creator and host of Book More Weddings Summit & Wedding Business CEO Summit.

In this episode, Heidi talks about the problems with the typical approach to the ideal client avatar and why you should talk to your clients instead of assuming you know what it is that they want.

Highlights from this episode with Heidi include:

Heidi’s long and winding road to marketing (1:53)
The problem with ideal client exercises (4:44)
How to attract more of your favorite clients (8:05)
The best way to tune into your ideal client (18:11)
Don’t assume anything (20:19)
A gift Heidi has for you (23:42)
Where you can find Heidi (24:06)

Heidi’s tangible tips are so valuable that you can start implementing them right away. Take a look at your clients from over the years and ask yourself who you would love to work with again and again –– then get them on a call! After you do, I’d love to hear about it! DM me on Instagram and let me know what it was!

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review on Apple or Spotify so others can find us who are ready to build a business and generate profits without burnout!