December 13, 2022

74: Signs That Your Niche Isn’t Working for You (and How to Fix it) with Chanda Daniels

Episode #74: Build The Business Podcast
Listen on Apple
Listen on Spotify
Listen on Google

Do you find yourself saying “Yes” to any and all potential clients just to pay the bills? Even when you know, they’re not going to be a great fit for you? I get it! I’ve felt that pressure and I’ve been there. My guest, Chanda Daniels, has been there too and knows firsthand how limiting it can be for your career. While finding and sticking to a niche can be hard, it is one of the most important things that you can do for your business.

Chanda is not only my new Business Bestie, but the owner and creative director of Chanda Daniels Planning and Design and the founder of A Monique Affair Wedding and Event Coordination. She was named 2020’s top wedding planner and is a nationally recognized expert in LGBTQ+ wedding planning. Chanda truly loves what she does and uses her knowledge and experience to provide education to her industry while championing the cause of diversity and inclusion.

In this episode, Chanda and I discuss why you need to get over the fear of niching down and how your own negative experiences can help you find a specialty that inspires passion. She shares strategies to help you position your business so that you can say no to clients that aren’t right for you, and explains why that will help both you and them. Chanda also tells us the best ways to get the word out about your business and its focus. .

Highlights from my chat with Chanda include:

A little about Chanda (3:38)
Chanda’s first wedding planning gig (6:03)
How seeking under-served communities can help you find a niche (8:50)
How to define your specialty (19:26)
Why you need to say No (21:03)
Getting your message out to potential clients (26:34)
Staying current with the times while staying true to your specialty (30:22)
Where to find Chanda (32:54)

I had so much fun chatting with Chanda in this interview! Her insights about finding a direction for your business and staying focused resonated with me in SO many ways! Hopefully, her advice about turning down clients that don’t fit your niche will inspire you to create a space where you can find more creativity and passion in your work. What’s holding you back from finding your ideal clients and customers? Send me a DM on Instagram and let me know!

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review on Apple or Spotify so others can find us who are ready to build a business and generate profits without burnout!