72: Break Out of the Sea of Sameness With the Power of Storytelling with Aleya Harris
When you look at other people’s content, do you ever compare yours to theirs? You think, “hey, this is working for them, so it should work for me, too!”. So many of us make this mistake (myself included!!). The thing is, the more you compare yourself to others, the more you’ll sink into the sea of sameness. The secret sauce to standing out is radically authentic messaging, strategy, and copywriting. My guest, Aleya Harris, is a StoryBrand-certified guide who helps entrepreneurs with just that.
Aleya Harris is an award-winning speaker, mic drop copywriter, StoryBrand certified guide, bio-energetic business coach, empire-building owner of flourish marketing, and woo enthusiast. By delivering truly authentic messaging, strategies, and copywriting, Aleya helps entrepreneurs differentiate themselves from their competitors.
In this episode, Aleya walks you through the whole journey of storytelling! Starting from the very beginning to tangible things that you can say, where you can start, and what needs to be communicated.
Highlights from this episode with Aleya include:
- Aleya’s incredible journey (2:30)
- How Aleya started her own marketing company (7:53)
- Why it’s so hard to find your voice (14:33)
- How Aleya helps clients create a message that stands out (18:57)
- Where StoryBrand comes in (22:50)
- Once you’ve figured out your story (30:53)
- The hero’s journey has a structure (34:12)
- Where to find Aleya (42:38)
This conversation was so good and so powerful. I hope you’ve found some inspiration to dig a little deeper to find out where your unique story meets that of your customers. As you listened to this episode, what came to mind as you thought about how you can transform your clients through your stories and experiences? Send me a DM on Instagram and tell me all about it!
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review on Apple or Spotify so others can find us who are ready to build a business and generate profits without burnout!
LINKS MENTIONED IN THIS EPISODE:
Building a Story Brand
Building a Story Brand Amazon link
The Recalibration Guide
3 Ways to Revamp Your Brand Messaging to Stand Out From the Competition
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