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Lindsay J Williams

Build That Business Podcast
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November 22, 2022

71: How I turned my slowest month into my busiest

Episode #71: Build The Business Podcast
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Is the winter wedding season pretty dismal? Do you consider December a total loss in terms of sales? I was right where you are until one year when I discovered a secret weapon… be sure to listen in to find out what it is!

December is a slow month, I know. But I don’t want you to only use this time of year to plan for the year ahead. I also want to share how you can turn your slowest month into your most profitable one!

Highlights from this episode include:

  • December is painful for wedding professionals (1:07)
  • I use THIS as my secret weapon (2:01)
  • Revealing my big secret (4:41)
  • What YOU can do to turn your slowest month around (5:14)

There you have it! Now, I want you to go out and find your number one best seller. The one thing that everyone requests and will get them to book before the holidays. I’d love to hear what yours is! Send me a DM on Instagram and tell me all about it!

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review on Apple or Spotify so others can find us who are ready to build a business and generate profits without burnout!


LINKS MENTIONED IN THIS EPISODE:


Free Masterclass: How I 10x’d my Wedding Business – $30k to $300k in just 5 years
How to Scale Your Wedding Business as a Solopreneur
Join Our Private Facebook Group



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Hi There!

Hi There!

I'm lindsay

Wifey to Ryan and new mama to our sweet baby boy, Jamison. I’m also the owner of a custom wedding invitation company, Hoopla House Creative and I know a thing or two about closing a sale. Through personality packed content, and out of this world customer service, I’ve managed to grow our company by 10x in yearly revenue. All from the comfort of my home, in my PJs.

Personal

Business

Weddings

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Follow on Instagram

My mentorship student, Ashley of @bybeachcity , booked 34 new couples at her latest bridal show 😳πŸ”₯πŸ™ŒπŸΌ She is on absolute fire and I’m so proud of her πŸ₯°

Are you doing bridal shows in your business? 

Do you see how they can be a goldmine if you know how to do them right? 34 couples booked at ONE show!! 

Shoot me a DM to learn more about how I can help with your bridal show success πŸ’ƒπŸΌ
•
Follow
My mentorship student, Ashley of @bybeachcity , booked 34 new couples at her latest bridal show 😳πŸ”₯πŸ™ŒπŸΌ She is on absolute fire and I’m so proud of her πŸ₯° Are you doing bridal shows in your business? Do you see how they can be a goldmine if you know how to do them right? 34 couples booked at ONE show!! Shoot me a DM to learn more about how I can help with your bridal show success πŸ’ƒπŸΌ
6 months ago
View on Instagram |
1/4
I've grown a $300,000 (that's yearly revenue) wedding business posting my dog...​​​​​​​​
​​​​​​​​
Okay, maybe there was a little bit more to it than that, but I'm going to teach you! ​​​​​​​​
​​​​​​​​
Jokes aside - I know what works when it comes to connecting with your couples, increasing engagement, and booking more weddings with social media. ​​​​​​​​
​​​​​​​​
The gist of it all? People connect with people (or cute fluffy dogs) - NOT products. ​​​​​​​​
​​​​​​​​
In my upcoming workshop, I'll show you exactly what to post, how to plan that content, and how to schedule it all in just 3 days. One month of content in 3 days. So, you'll finally feel caught up and AHEAD to free up your time to work on other things.​​​​​​​​
​​​​​​​​
Sounds amazing right? It's all happening live this Monday, September 19th and you sign up at the link in our bio πŸ˜‰β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
​​​​​​​​
PS: Really though, Chewi is in our Top 9 every single year.​​​​​​​​
​​​​​​​​
PPS: Can't make it live? Don't sweat it! You'll get the replay in your inbox the next morning!
•
Follow
I've grown a $300,000 (that's yearly revenue) wedding business posting my dog...​​​​​​​​ ​​​​​​​​ Okay, maybe there was a little bit more to it than that, but I'm going to teach you! ​​​​​​​​ ​​​​​​​​ Jokes aside - I know what works when it comes to connecting with your couples, increasing engagement, and booking more weddings with social media. ​​​​​​​​ ​​​​​​​​ The gist of it all? People connect with people (or cute fluffy dogs) - NOT products. ​​​​​​​​ ​​​​​​​​ In my upcoming workshop, I'll show you exactly what to post, how to plan that content, and how to schedule it all in just 3 days. One month of content in 3 days. So, you'll finally feel caught up and AHEAD to free up your time to work on other things.​​​​​​​​ ​​​​​​​​ Sounds amazing right? It's all happening live this Monday, September 19th and you sign up at the link in our bio πŸ˜‰β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹ ​​​​​​​​ PS: Really though, Chewi is in our Top 9 every single year.​​​​​​​​ ​​​​​​​​ PPS: Can't make it live? Don't sweat it! You'll get the replay in your inbox the next morning!
6 months ago
View on Instagram |
2/4
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? @shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it. Top reasons to listen to the entire episode: ➀ Learn how Shannon quit her corporate job and moved across the world to Bali. ➀ Discover how to start building your business on social media now. ➀ Uncover the difference between educational vs. entertaining reels. How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? I would love to know! Comment below πŸ‘‡ πŸŽ™ Tune in at the link in my bio! πŸ₯³
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➀  Learn how Shannon quit her corporate job and moved across the world to Bali.
➀  Discover how to start building your business on social media now. 
➀  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below πŸ‘‡

πŸŽ™ Tune in at the link in my bio! πŸ₯³
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➀  Learn how Shannon quit her corporate job and moved across the world to Bali.
➀  Discover how to start building your business on social media now. 
➀  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below πŸ‘‡

πŸŽ™ Tune in at the link in my bio! πŸ₯³
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➀  Learn how Shannon quit her corporate job and moved across the world to Bali.
➀  Discover how to start building your business on social media now. 
➀  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below πŸ‘‡

πŸŽ™ Tune in at the link in my bio! πŸ₯³
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➀  Learn how Shannon quit her corporate job and moved across the world to Bali.
➀  Discover how to start building your business on social media now. 
➀  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below πŸ‘‡

πŸŽ™ Tune in at the link in my bio! πŸ₯³
•
Follow
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? @shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it. Top reasons to listen to the entire episode: ➀ Learn how Shannon quit her corporate job and moved across the world to Bali. ➀ Discover how to start building your business on social media now. ➀ Uncover the difference between educational vs. entertaining reels. How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? I would love to know! Comment below πŸ‘‡ πŸŽ™ Tune in at the link in my bio! πŸ₯³
6 months ago
View on Instagram |
3/4
Do you feel like you keep saying the same things on social media over and over again?

It’s  frickin hard, right?

The key to having unique, engaging, captivating and persuasive content is by expanding your topic ideas.  50% of what you post needs to be something other than what you sell. Your social feed should create connections, communicate your value, and warm up your lead.

Our workshop theme for September is, you guessed it, social media! We’ll cover how to plan, create, and schedule a month of social content in just 3 days πŸ™ŒπŸΌπŸ”₯

πŸ‘‰ Grab your ticket at the link in our bio! 
LindsayJWilliams.com/septemberworkshop

PS: Can’t make it live? Register and get the replay to watch anytime!
•
Follow
Do you feel like you keep saying the same things on social media over and over again? It’s frickin hard, right? The key to having unique, engaging, captivating and persuasive content is by expanding your topic ideas. 50% of what you post needs to be something other than what you sell. Your social feed should create connections, communicate your value, and warm up your lead. Our workshop theme for September is, you guessed it, social media! We’ll cover how to plan, create, and schedule a month of social content in just 3 days πŸ™ŒπŸΌπŸ”₯ πŸ‘‰ Grab your ticket at the link in our bio! LindsayJWilliams.com/septemberworkshop PS: Can’t make it live? Register and get the replay to watch anytime!
6 months ago
View on Instagram |
4/4
My mentorship student, Ashley of @bybeachcity , booked 34 new couples at her latest bridal show 😳πŸ”₯πŸ™ŒπŸΌ She is on absolute fire and I’m so proud of her πŸ₯°

Are you doing bridal shows in your business? 

Do you see how they can be a goldmine if you know how to do them right? 34 couples booked at ONE show!! 

Shoot me a DM to learn more about how I can help with your bridal show success πŸ’ƒπŸΌ
•
Follow
My mentorship student, Ashley of @bybeachcity , booked 34 new couples at her latest bridal show 😳πŸ”₯πŸ™ŒπŸΌ She is on absolute fire and I’m so proud of her πŸ₯° Are you doing bridal shows in your business? Do you see how they can be a goldmine if you know how to do them right? 34 couples booked at ONE show!! Shoot me a DM to learn more about how I can help with your bridal show success πŸ’ƒπŸΌ
6 months ago
View on Instagram |
1/4
I've grown a $300,000 (that's yearly revenue) wedding business posting my dog...​​​​​​​​
​​​​​​​​
Okay, maybe there was a little bit more to it than that, but I'm going to teach you! ​​​​​​​​
​​​​​​​​
Jokes aside - I know what works when it comes to connecting with your couples, increasing engagement, and booking more weddings with social media. ​​​​​​​​
​​​​​​​​
The gist of it all? People connect with people (or cute fluffy dogs) - NOT products. ​​​​​​​​
​​​​​​​​
In my upcoming workshop, I'll show you exactly what to post, how to plan that content, and how to schedule it all in just 3 days. One month of content in 3 days. So, you'll finally feel caught up and AHEAD to free up your time to work on other things.​​​​​​​​
​​​​​​​​
Sounds amazing right? It's all happening live this Monday, September 19th and you sign up at the link in our bio πŸ˜‰β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹
​​​​​​​​
PS: Really though, Chewi is in our Top 9 every single year.​​​​​​​​
​​​​​​​​
PPS: Can't make it live? Don't sweat it! You'll get the replay in your inbox the next morning!
•
Follow
I've grown a $300,000 (that's yearly revenue) wedding business posting my dog...​​​​​​​​ ​​​​​​​​ Okay, maybe there was a little bit more to it than that, but I'm going to teach you! ​​​​​​​​ ​​​​​​​​ Jokes aside - I know what works when it comes to connecting with your couples, increasing engagement, and booking more weddings with social media. ​​​​​​​​ ​​​​​​​​ The gist of it all? People connect with people (or cute fluffy dogs) - NOT products. ​​​​​​​​ ​​​​​​​​ In my upcoming workshop, I'll show you exactly what to post, how to plan that content, and how to schedule it all in just 3 days. One month of content in 3 days. So, you'll finally feel caught up and AHEAD to free up your time to work on other things.​​​​​​​​ ​​​​​​​​ Sounds amazing right? It's all happening live this Monday, September 19th and you sign up at the link in our bio πŸ˜‰β€‹β€‹β€‹β€‹β€‹β€‹β€‹β€‹ ​​​​​​​​ PS: Really though, Chewi is in our Top 9 every single year.​​​​​​​​ ​​​​​​​​ PPS: Can't make it live? Don't sweat it! You'll get the replay in your inbox the next morning!
6 months ago
View on Instagram |
2/4
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? @shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it. Top reasons to listen to the entire episode: ➀ Learn how Shannon quit her corporate job and moved across the world to Bali. ➀ Discover how to start building your business on social media now. ➀ Uncover the difference between educational vs. entertaining reels. How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? I would love to know! Comment below πŸ‘‡ πŸŽ™ Tune in at the link in my bio! πŸ₯³
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➀  Learn how Shannon quit her corporate job and moved across the world to Bali.
➀  Discover how to start building your business on social media now. 
➀  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below πŸ‘‡

πŸŽ™ Tune in at the link in my bio! πŸ₯³
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➀  Learn how Shannon quit her corporate job and moved across the world to Bali.
➀  Discover how to start building your business on social media now. 
➀  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below πŸ‘‡

πŸŽ™ Tune in at the link in my bio! πŸ₯³
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➀  Learn how Shannon quit her corporate job and moved across the world to Bali.
➀  Discover how to start building your business on social media now. 
➀  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below πŸ‘‡

πŸŽ™ Tune in at the link in my bio! πŸ₯³
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➀  Learn how Shannon quit her corporate job and moved across the world to Bali.
➀  Discover how to start building your business on social media now. 
➀  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below πŸ‘‡

πŸŽ™ Tune in at the link in my bio! πŸ₯³
•
Follow
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? @shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it. Top reasons to listen to the entire episode: ➀ Learn how Shannon quit her corporate job and moved across the world to Bali. ➀ Discover how to start building your business on social media now. ➀ Uncover the difference between educational vs. entertaining reels. How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? I would love to know! Comment below πŸ‘‡ πŸŽ™ Tune in at the link in my bio! πŸ₯³
6 months ago
View on Instagram |
3/4
Do you feel like you keep saying the same things on social media over and over again?

It’s  frickin hard, right?

The key to having unique, engaging, captivating and persuasive content is by expanding your topic ideas.  50% of what you post needs to be something other than what you sell. Your social feed should create connections, communicate your value, and warm up your lead.

Our workshop theme for September is, you guessed it, social media! We’ll cover how to plan, create, and schedule a month of social content in just 3 days πŸ™ŒπŸΌπŸ”₯

πŸ‘‰ Grab your ticket at the link in our bio! 
LindsayJWilliams.com/septemberworkshop

PS: Can’t make it live? Register and get the replay to watch anytime!
•
Follow
Do you feel like you keep saying the same things on social media over and over again? It’s frickin hard, right? The key to having unique, engaging, captivating and persuasive content is by expanding your topic ideas. 50% of what you post needs to be something other than what you sell. Your social feed should create connections, communicate your value, and warm up your lead. Our workshop theme for September is, you guessed it, social media! We’ll cover how to plan, create, and schedule a month of social content in just 3 days πŸ™ŒπŸΌπŸ”₯ πŸ‘‰ Grab your ticket at the link in our bio! LindsayJWilliams.com/septemberworkshop PS: Can’t make it live? Register and get the replay to watch anytime!
6 months ago
View on Instagram |
4/4
@mslindsayjwilliams
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