Did you know that most creative people are right-brained? You may be wondering, “Lindsay, what does that mean?” Well, they tend to think more creatively and are less organized. Is your business wildly imaginative and expressive but lacks the structure needed to create logical systems? Then you’ll want to keep listening! In this episode, my guest, Jen Taylor, helps creatives streamline their workflows, processes, and procedures so they can grow their business and spend their time doing what they love most: creating and spending time with their families.
Owner and founder of Taylor’d Events, Jennifer Taylor, carries over 15 years of wedding planning and has earned a wealth of knowledge throughout her career. While running her own business, she had the pleasure of working alongside highly innovative and talented creatives throughout the industry and beyond.
Jen’s systematic knowledge of the inner workings of creative businesses has brought her to national stages and major industry publications. She has spoken at conferences like The Special Event, NACE Experience, and ILEA, as well as chapter-based events for NACE, The Wedding Network, ABC, and Western Washington University. Her expertise has also graced the pages of WeddingWire EDU, Special Events, Catersource, Book More Brides, Honeybook, and Wedding Planner Magazine.
Simplifying is the key to scaling a successful creative business as a solopreneur. And Jen walks us through the areas of our business where we need to focus on what’s most important and how to do it all without going insane.
Highlights from this episode with Jen include:
- Jen’s journey (4:43)
- Taking a look at the 8 CEOs (4:43)
- A deeper look at why they’re so important (6:16)
- How often should we review our finances? (11:37)
- Balance is key (22:50)
- Having more time if you work on your business (27:02)
- Where you can follow Jen and get her resources (30:29)
Remember, you are a business owner. You’re not a wedding planner, stationer or photographer. You’re a business owner first. And it’s important that you take that role seriously! Do you put your business first, or spend time setting boundaries for yourself? I’d love to hear about the expectations you set for your clients! Send me a DM on Instagram and tell me all about it!
Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review on Apple or Spotify so others can find us who are ready to build a business and generate profits without burnout!
LINKS MENTIONED IN THIS EPISODE:
Free Masterclass: How I 10x’d my Wedding Business – $30k to $300k in just 5 years
How to Scale Your Wedding Business as a Solopreneur
Join Our Private Facebook Group
Harness the 8 CEOs
Small Business Task