October 25, 2022

67: Using email marketing to help you grow your business smarter, not harder with Kendra Swalls

Episode #67: Build The Business Podcast
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Do you know why it’s so important to have an email list? You may wonder what to say in those emails or what mistakes you might make. I asked my guest, Kendra Swalls, specific questions about the wedding industry, the lifespan of our clients, and email marketing.

Kendra is a mom of two, a photographer, and an educator. In 2012 she started her first business, Paisley Layne Photography, and everything changed. What began as a hobby alongside her teaching career quickly became a successful business. Kendra left her teaching career behind in 2017 to run her photography business and start the Girl Means Business podcast.

Now Kendra helps women like you take their business from survival mode to success mode using the relationship marketing strategies that have been the foundations for her business success.

In this industry, we have only so much time before we need to ask for the sale. As the wedding date approaches, the clock is ticking! Kendra and I discuss how this unique challenge affects our email marketing strategy and if you’ve wanted to uplevel your email game, put in those earbuds and grab a notebook!

Highlights from my conversation with Kendra Swalls:

Kendra’s background (2:55)
Is email marketing still relevant? (7:07)
Email marketing vs. social media marketing strategies (11:01)
Getting started with email marketing (14:55)
Some common mistakes you should avoid (19:41)
Narrowing your niche and knowing your audience (22:38)
Tips for getting to know your customers better (29:56)
Timelines and strategies (34:58)
Where to find Kendra (48:21)

After this conversation with Kendra, I’m looking forward to revamping a little bit and trying some new! How about you? Is this making you excited and ready for some changes? Feel free to DM me on Instagram with your favorite email marketing tips!

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review on Apple or Spotify so others can find us who are ready to build a business and generate profits without burnout!