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Lindsay J Williams

67: Using email marketing to help you grow your business smarter, not harder with Kendra Swalls
Build That Business Podcast
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October 25, 2022

67: Using email marketing to help you grow your business smarter, not harder with Kendra Swalls

Episode #67: Build The Business Podcast
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Do you know why it’s so important to have an email list? You may wonder what to say in those emails or what mistakes you might make. I asked my guest, Kendra Swalls, specific questions about the wedding industry, the lifespan of our clients, and email marketing.

Kendra is a mom of two, a photographer, and an educator. In 2012 she started her first business, Paisley Layne Photography, and everything changed. What began as a hobby alongside her teaching career quickly became a successful business. Kendra left her teaching career behind in 2017 to run her photography business and start the Girl Means Business podcast. 

Now Kendra helps women like you take their business from survival mode to success mode using the relationship marketing strategies that have been the foundations for her business success.

In this industry, we have only so much time before we need to ask for the sale. As the wedding date approaches, the clock is ticking! Kendra and I discuss how this unique challenge affects our email marketing strategy and if you’ve wanted to uplevel your email game, put in those earbuds and grab a notebook!

Highlights from my conversation with Kendra Swalls:

  • Kendra’s background (2:55)
  • Is email marketing still relevant? (7:07)
  • Email marketing vs. social media marketing strategies (11:01)
  • Getting started with email marketing (14:55)
  • Some common mistakes you should avoid (19:41)
  • Narrowing your niche and knowing your audience (22:38)
  • Tips for getting to know your customers better (29:56)
  • Timelines and strategies (34:58)
  • Where to find Kendra (48:21)

67: Using email marketing to help you grow your business smarter, not harder with Kendra Swalls

After this conversation with Kendra, I’m looking forward to revamping a little bit and trying some new! How about you? Is this making you excited and ready for some changes? Feel free to DM me on Instagram with your favorite email marketing tips!

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review on Apple or Spotify so others can find us who are ready to build a business and generate profits without burnout!


LINKS MENTIONED IN THIS EPISODE:

Kendra’s Email Marketing Starter Kit
Lindsay’s 7 Must-Have Email Templates for Wedding Professionals
Join Our Private Facebook Group

Follow Kendra:

Instagram
Paisley Layne Photography Instagram

 

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Hi There!

Hi There!

I'm lindsay

Wifey to Ryan and new mama to our sweet baby boy, Jamison. I’m also the owner of a custom wedding invitation company, Hoopla House Creative and I know a thing or two about closing a sale. Through personality packed content, and out of this world customer service, I’ve managed to grow our company by 10x in yearly revenue. All from the comfort of my home, in my PJs.

Personal

Business

Weddings

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Follow on Instagram

My mentorship student, Ashley of @bybeachcity , booked 34 new couples at her latest bridal show 😳🔥🙌🏼 She is on absolute fire and I’m so proud of her 🥰

Are you doing bridal shows in your business? 

Do you see how they can be a goldmine if you know how to do them right? 34 couples booked at ONE show!! 

Shoot me a DM to learn more about how I can help with your bridal show success 💃🏼
•
Follow
My mentorship student, Ashley of @bybeachcity , booked 34 new couples at her latest bridal show 😳🔥🙌🏼 She is on absolute fire and I’m so proud of her 🥰 Are you doing bridal shows in your business? Do you see how they can be a goldmine if you know how to do them right? 34 couples booked at ONE show!! Shoot me a DM to learn more about how I can help with your bridal show success 💃🏼
6 months ago
View on Instagram |
1/4
I've grown a $300,000 (that's yearly revenue) wedding business posting my dog...​​​​​​​​
​​​​​​​​
Okay, maybe there was a little bit more to it than that, but I'm going to teach you! ​​​​​​​​
​​​​​​​​
Jokes aside - I know what works when it comes to connecting with your couples, increasing engagement, and booking more weddings with social media. ​​​​​​​​
​​​​​​​​
The gist of it all? People connect with people (or cute fluffy dogs) - NOT products. ​​​​​​​​
​​​​​​​​
In my upcoming workshop, I'll show you exactly what to post, how to plan that content, and how to schedule it all in just 3 days. One month of content in 3 days. So, you'll finally feel caught up and AHEAD to free up your time to work on other things.​​​​​​​​
​​​​​​​​
Sounds amazing right? It's all happening live this Monday, September 19th and you sign up at the link in our bio 😉​​​​​​​​
​​​​​​​​
PS: Really though, Chewi is in our Top 9 every single year.​​​​​​​​
​​​​​​​​
PPS: Can't make it live? Don't sweat it! You'll get the replay in your inbox the next morning!
•
Follow
I've grown a $300,000 (that's yearly revenue) wedding business posting my dog...​​​​​​​​ ​​​​​​​​ Okay, maybe there was a little bit more to it than that, but I'm going to teach you! ​​​​​​​​ ​​​​​​​​ Jokes aside - I know what works when it comes to connecting with your couples, increasing engagement, and booking more weddings with social media. ​​​​​​​​ ​​​​​​​​ The gist of it all? People connect with people (or cute fluffy dogs) - NOT products. ​​​​​​​​ ​​​​​​​​ In my upcoming workshop, I'll show you exactly what to post, how to plan that content, and how to schedule it all in just 3 days. One month of content in 3 days. So, you'll finally feel caught up and AHEAD to free up your time to work on other things.​​​​​​​​ ​​​​​​​​ Sounds amazing right? It's all happening live this Monday, September 19th and you sign up at the link in our bio 😉​​​​​​​​ ​​​​​​​​ PS: Really though, Chewi is in our Top 9 every single year.​​​​​​​​ ​​​​​​​​ PPS: Can't make it live? Don't sweat it! You'll get the replay in your inbox the next morning!
6 months ago
View on Instagram |
2/4
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? @shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it. Top reasons to listen to the entire episode: ➤ Learn how Shannon quit her corporate job and moved across the world to Bali. ➤ Discover how to start building your business on social media now. ➤ Uncover the difference between educational vs. entertaining reels. How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? I would love to know! Comment below 👇 🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
•
Follow
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? @shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it. Top reasons to listen to the entire episode: ➤ Learn how Shannon quit her corporate job and moved across the world to Bali. ➤ Discover how to start building your business on social media now. ➤ Uncover the difference between educational vs. entertaining reels. How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? I would love to know! Comment below 👇 🎙 Tune in at the link in my bio! 🥳
6 months ago
View on Instagram |
3/4
Do you feel like you keep saying the same things on social media over and over again?

It’s  frickin hard, right?

The key to having unique, engaging, captivating and persuasive content is by expanding your topic ideas.  50% of what you post needs to be something other than what you sell. Your social feed should create connections, communicate your value, and warm up your lead.

Our workshop theme for September is, you guessed it, social media! We’ll cover how to plan, create, and schedule a month of social content in just 3 days 🙌🏼🔥

👉 Grab your ticket at the link in our bio! 
LindsayJWilliams.com/septemberworkshop

PS: Can’t make it live? Register and get the replay to watch anytime!
•
Follow
Do you feel like you keep saying the same things on social media over and over again? It’s frickin hard, right? The key to having unique, engaging, captivating and persuasive content is by expanding your topic ideas. 50% of what you post needs to be something other than what you sell. Your social feed should create connections, communicate your value, and warm up your lead. Our workshop theme for September is, you guessed it, social media! We’ll cover how to plan, create, and schedule a month of social content in just 3 days 🙌🏼🔥 👉 Grab your ticket at the link in our bio! LindsayJWilliams.com/septemberworkshop PS: Can’t make it live? Register and get the replay to watch anytime!
6 months ago
View on Instagram |
4/4
My mentorship student, Ashley of @bybeachcity , booked 34 new couples at her latest bridal show 😳🔥🙌🏼 She is on absolute fire and I’m so proud of her 🥰

Are you doing bridal shows in your business? 

Do you see how they can be a goldmine if you know how to do them right? 34 couples booked at ONE show!! 

Shoot me a DM to learn more about how I can help with your bridal show success 💃🏼
•
Follow
My mentorship student, Ashley of @bybeachcity , booked 34 new couples at her latest bridal show 😳🔥🙌🏼 She is on absolute fire and I’m so proud of her 🥰 Are you doing bridal shows in your business? Do you see how they can be a goldmine if you know how to do them right? 34 couples booked at ONE show!! Shoot me a DM to learn more about how I can help with your bridal show success 💃🏼
6 months ago
View on Instagram |
1/4
I've grown a $300,000 (that's yearly revenue) wedding business posting my dog...​​​​​​​​
​​​​​​​​
Okay, maybe there was a little bit more to it than that, but I'm going to teach you! ​​​​​​​​
​​​​​​​​
Jokes aside - I know what works when it comes to connecting with your couples, increasing engagement, and booking more weddings with social media. ​​​​​​​​
​​​​​​​​
The gist of it all? People connect with people (or cute fluffy dogs) - NOT products. ​​​​​​​​
​​​​​​​​
In my upcoming workshop, I'll show you exactly what to post, how to plan that content, and how to schedule it all in just 3 days. One month of content in 3 days. So, you'll finally feel caught up and AHEAD to free up your time to work on other things.​​​​​​​​
​​​​​​​​
Sounds amazing right? It's all happening live this Monday, September 19th and you sign up at the link in our bio 😉​​​​​​​​
​​​​​​​​
PS: Really though, Chewi is in our Top 9 every single year.​​​​​​​​
​​​​​​​​
PPS: Can't make it live? Don't sweat it! You'll get the replay in your inbox the next morning!
•
Follow
I've grown a $300,000 (that's yearly revenue) wedding business posting my dog...​​​​​​​​ ​​​​​​​​ Okay, maybe there was a little bit more to it than that, but I'm going to teach you! ​​​​​​​​ ​​​​​​​​ Jokes aside - I know what works when it comes to connecting with your couples, increasing engagement, and booking more weddings with social media. ​​​​​​​​ ​​​​​​​​ The gist of it all? People connect with people (or cute fluffy dogs) - NOT products. ​​​​​​​​ ​​​​​​​​ In my upcoming workshop, I'll show you exactly what to post, how to plan that content, and how to schedule it all in just 3 days. One month of content in 3 days. So, you'll finally feel caught up and AHEAD to free up your time to work on other things.​​​​​​​​ ​​​​​​​​ Sounds amazing right? It's all happening live this Monday, September 19th and you sign up at the link in our bio 😉​​​​​​​​ ​​​​​​​​ PS: Really though, Chewi is in our Top 9 every single year.​​​​​​​​ ​​​​​​​​ PPS: Can't make it live? Don't sweat it! You'll get the replay in your inbox the next morning!
6 months ago
View on Instagram |
2/4
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? @shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it. Top reasons to listen to the entire episode: ➤ Learn how Shannon quit her corporate job and moved across the world to Bali. ➤ Discover how to start building your business on social media now. ➤ Uncover the difference between educational vs. entertaining reels. How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? I would love to know! Comment below 👇 🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
•
Follow
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? @shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it. Top reasons to listen to the entire episode: ➤ Learn how Shannon quit her corporate job and moved across the world to Bali. ➤ Discover how to start building your business on social media now. ➤ Uncover the difference between educational vs. entertaining reels. How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? I would love to know! Comment below 👇 🎙 Tune in at the link in my bio! 🥳
6 months ago
View on Instagram |
3/4
Do you feel like you keep saying the same things on social media over and over again?

It’s  frickin hard, right?

The key to having unique, engaging, captivating and persuasive content is by expanding your topic ideas.  50% of what you post needs to be something other than what you sell. Your social feed should create connections, communicate your value, and warm up your lead.

Our workshop theme for September is, you guessed it, social media! We’ll cover how to plan, create, and schedule a month of social content in just 3 days 🙌🏼🔥

👉 Grab your ticket at the link in our bio! 
LindsayJWilliams.com/septemberworkshop

PS: Can’t make it live? Register and get the replay to watch anytime!
•
Follow
Do you feel like you keep saying the same things on social media over and over again? It’s frickin hard, right? The key to having unique, engaging, captivating and persuasive content is by expanding your topic ideas. 50% of what you post needs to be something other than what you sell. Your social feed should create connections, communicate your value, and warm up your lead. Our workshop theme for September is, you guessed it, social media! We’ll cover how to plan, create, and schedule a month of social content in just 3 days 🙌🏼🔥 👉 Grab your ticket at the link in our bio! LindsayJWilliams.com/septemberworkshop PS: Can’t make it live? Register and get the replay to watch anytime!
6 months ago
View on Instagram |
4/4
@mslindsayjwilliams
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