October 11, 2022

65: How to Get Back to The Content Plan You’ve Been Neglecting

Episode #65: Build The Business Podcast
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Have you been neglecting your social media strategy over the busy wedding season? Maybe it seems your content strategy is that one daunting thing on your to-do list that you never seem to have time for. Or, you keep telling yourself that you’ll get to it come November when things slow down (been there).

Well, the time has finally come when you can come up for air after your fall wedding season and get to work on a social media plan. In this episode, Abbey, Courtney, and I discuss the importance of social media content pillars and how to make content creation easy for your business.

Abbey & Courtney are co-founders and business besties of Duo Collective, a boutique organic marketing agency specializing in social media strategy, branding, SEO and coaching for small business owners and creative entrepreneurs. They are obsessed with finding ways to help you grow organically without needing to spend a dime on paid ads. Connect with them on Instagram or Listen to their Podcast!

Are you ready to speed past your content strategy roadblock and start connecting with different people in your audience? This episode is for you!

Highlights from this episode:

Forming the Duo Collective (2:13)
The biggest roadblock with content creation (4:22)
Content pillars, buckets, and cheat sheets (6:21)
Content that connects (9:54)
The magic formula for using pillars (14:53)
Brainstorming content ideas (20:29)
Making the most out of each piece of content (23:32)
Optimizing your social media (29:07)

As Courtney and Abbey say, on a scale of “eek, I am nervous” to “OMG, my brain is going to explode,” how excited are you to take on the tips they shared in this episode? DM me on Instagram to share your plans, and continue this chat!

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review on Apple or Spotify so others can find us who are ready to build a business and generate profits without burnout!