August 30, 2022

58: How to Let Your Brand and Content Serve Alongside You with Mollie Marrocco

Episode #58: Build The Business Podcast
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Today, I’m excited to chat with Mollie Marracco about letting your brand and content serve alongside you.

Who is speaking to your audience when they come across your content? If it isn’t you, we’ve got a problem. But don’t worry, this episode will fix it.

In this episode, Mollie and I will dive into how to craft an authentic message, where to start, and how to combine that with your mission.

If you’re ready to show up as yourself and fine the people who align with you, tap play now!

Mollie is a brand and messaging strategist. She helps her clients define their message to amplify brand presence and expand their mission. Most people struggle to get the thoughts in their heads to make sense when written down, but Mollie has a knack for taking those ideas and turning them into a clear, consistent brand message and an effective content strategy for her clients. She works primarily with creative entrepreneurs and small businesses as a coach, consultant, and copywriter.

Highlights from this episode with Mollie:

The critical mistake of sounding like everyone else (7:07)
Letting go of expectations and showing up to serve (12:36)
Where to start (21:58)
Tapping into testimonial gold (23:31)
Taking it a step forward in an unfiltered way (26:59)
Don’t try to reinvent the wheel (28:34)
Rachel Pederson’s take on a parasocial relationship (31:35)
Having a message for the greater mission of your business (36:55)

Is your notebook overflowing with all the valuable notes you took in this episode? Mollie showed up with gold on how to make your business yours and attract people who not only want to work with you but also need your service! If you had any questions as you listened to this episode, or if you filled up a few pages in your notebook with notes, I would love for you to DM me on Instagram to continue this chat!

Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review on Apple or Spotify so others can find us who are ready to build a business and generate profits without burnout!