56: Cultivating an Enhanced Client Experience with Adrienna McDermott
Episode #56: Build The Business Podcast
Today, I have the wonderful Adrienna McDermott to talk about cultivating an enhanced client experience.
Do you know where the client experience begins? Do you get so busy during wedding season that you forget to snag content that showcases your couple? In this episode, Adrienna and I chat about the client experience and how to enhance that through content marketing.
Adrienna is a content marketing genius, but then she takes it to another level and combines content marketing with client experience. She teaches you how to serve your customers at the highest level while having an endless supply of content for your social media and website.
She is the founder and CEO of Ava and the Bee, a content marketing agency exclusively for wedding pros that offer done-for-you digital marketing through the power of consistent content focusing on proven SEO strategies. As a formal Bridal Boutique owner, wedding planner, and florist, and with over a decade of experience in the industry, she knows precisely what wedding vendors struggle with when creating new and engaging content to help grow their business. Adrienna and the team at Ava and the Bee help wedding pros go from a season behind to a season ahead.
When she’s not working in her signature cotton t-shirt and top knot, you can find her with a cup of hazelnut iced coffee in the pottery studio or crafting.
Highlights from this episode with Adrienna:
- The transparency of burnout (5:08)
- Adding help to your mighty team of one (7:12)
- Rewinding and unpacking the client experience (8:31)
- Enhancing your client experience through content marketing (11:20)
- Your customers are asking questions online for you to answer (16:49)
- Showcasing your couples to enhance the client experience (19:06)
- Using the wedding day for your content (27:30)
- A quick caveat for stationers (33:29)
- Asking for and cultivating the best reviews (37:49)
Adrienna shared many tips and insights that change the game in what we know we need to add as a part of our process. The way she combines all these things is genius, and I would love for you to share how these tips have helped you in your client experience! Find me on Instagram to continue this chat!
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