June 15, 2022

47: Staying in front of your audience using bridal shows with Kristen DeBats

Episode #47: Build The Business Podcast
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Episode #47 : Build The Business Podcast

Today, I have my good friend Kristen DeBats coming on the show to talk about my favorite thing even – I’m in heaven. Today, we’re talking about bridal shows, wedding shows and the power of staying in front of your audience face-to-face. Kristen is part of the Wedding In New York team (they serve Buffalo, Rochester and Syracuse) and she and her team throw the most wonderful bridal shows. I owe so much of my success to her and I’m just so grateful for her.

Ready to dive in? In today’s episode, we’ll cover:

Bridal Show Myths. Why do you think that bridal shows sometimes get a bad wrap? People say they won’t work, they’re full of freebie seekers, their ideal client isn’t at the show – ALL total excuses in my opinion.
Why is face to face marketing still important in the age of social media?
How to choose what event is right for you and your business? What are the first steps if people listening are like – okay I’m ready to give this a shot!
How to prepare for a Bridal Show – the show prep, what to do at the show, and the follow up.
How to track your ROI. Was the show worth it?