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Lindsay J Williams

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May 3, 2022

41: How to make your competition irrelevant

Episode #41: Build The Business Podcast
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Episode #41 : Build The Business Podcast

You’re listening to the Build That Business podcast, episode 41. I don’t know if anyone listening can relate to this – but when I first started my business I constantly looked at what the competition was doing. I built my website just like theirs, I chose my brand colors to look similar to theirs. I used language like, ‘We’ or ‘Our team of experts’ to make me look bigger than I was so that I could be in the same league as the big wedding stationery companies.

Can anyone relate to this? Or maybe you’re following a bunch of  your competitors and you’re getting ideas from there? They’re doing instagram reels so you need to do reels. They’re offering a certain type of service, so maybe that’s something you should offer?

I know I’m not alone here. So today, we’re NOT going to talk about how to compare yourself to your competition, we’re not going to talk about how to get ahead, or how to be better than them. We’re going to go a step above all of that … we’re going to cover how to make the competition totally irrelevant. We’re going to open up a whole new dimension to your business and a new way of thinking about your marketing. Get ready to blow your mind. 

Thanks for tuning into today’s episode of the Build That Business Podcast!

LINKS MENTIONED IN THIS EPISODE:

Free Masterclass, “How I 10x’d My Wedding Stationery Business”

Free Guide: How to Make The Competition Irrelevant

Our Private Facebook Group

Freebies to Grow Your Wedding Business

Book mention in the episode: Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne

 

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Hi There!

Hi There!

I'm lindsay

Wifey to Ryan and new mama to our sweet baby boy, Jamison. I’m also the owner of a custom wedding invitation company, Hoopla House Creative and I know a thing or two about closing a sale. Through personality packed content, and out of this world customer service, I’ve managed to grow our company by 10x in yearly revenue. All from the comfort of my home, in my PJs.

Personal

Business

Weddings

Recent Posts

  • 56: Cultivating an Enhanced Client Experience with Adrienna McDermott

    August 16, 2022
  • 55: Building and affording a team with Ashley Ebert

    August 9, 2022
  • 54: How to know your ideal client and attract more just like them

    August 1, 2022

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Most wedding professionals focus on perfecting their product, marketing, and social media - which are all important. But what’s even more important is the way you and your business makes people feel. 

When faced with decisions like:-
🔸 Do I reprint after the couple made a spelling error?
🔸 The mother of the bride needs a little bit of extra help... do I take the time?
🔸 One of my brides is having a hell of a week. How can I cheer her up?

... Do you hesitate or jump in to help? You might feel like you don’t have the cash to “not think about profit”, or if you spend too much time with a client they’re “disrespecting your boundaries”.

I get it. But I also know that as a heart-centered entrepreneur you know in your gut what you need to do and how you need to operate your business. 

I have created a workshop to show you a customer service approach that many people talk about, but few actually practice. It’s called People over Profit: The Customer Service Approach That Grew My Business To $300k, and enrollment is now open.  

So, if you’re ready to embrace a new way of doing business as a heart-centered entrepreneur - then sign up at LindsayJWilliams.com/AugustWorkshop (link in our bio)

👉 PS: Enter code AUGUSTEARLYBIRD to snag your ticket for just $29 before the price goes up tomorrow!
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Most wedding professionals focus on perfecting their product, marketing, and social media - which are all important. But what’s even more important is the way you and your business makes people feel.  When faced with decisions like:- 🔸 Do I reprint after the couple made a spelling error? 🔸 The mother of the bride needs a little bit of extra help... do I take the time? 🔸 One of my brides is having a hell of a week. How can I cheer her up? ... Do you hesitate or jump in to help? You might feel like you don’t have the cash to “not think about profit”, or if you spend too much time with a client they’re “disrespecting your boundaries”. I get it. But I also know that as a heart-centered entrepreneur you know in your gut what you need to do and how you need to operate your business.  I have created a workshop to show you a customer service approach that many people talk about, but few actually practice. It’s called People over Profit: The Customer Service Approach That Grew My Business To $300k, and enrollment is now open.   So, if you’re ready to embrace a new way of doing business as a heart-centered entrepreneur - then sign up at LindsayJWilliams.com/AugustWorkshop (link in our bio) 👉 PS: Enter code AUGUSTEARLYBIRD to snag your ticket for just $29 before the price goes up tomorrow!
1 day ago
View on Instagram |
1/4
Jamison’s getting tubes in his ears tomorrow ❤️🙏🏻 This mama is a bundle of nerves but I know this will help with his hearing and speech. He’ll be two next month and hasn’t started talking yet but he’s trying so hard! 

Then, in two weeks I have my tonsils out and deviated septum done (in the same surgery). 

A father-son duo is doing both of our surgeries. The father is doing Jamison’s tomorrow, and the son will do mine at the end of the month. We were there for Jamison’s pre-op this week and I said “your son is doing my tonsils in a couple weeks!” And all he said was “oh that hurts like hell” 😂🤦🏼‍♀️ 

Has anyone gotten either procedure done? Any tips? Help ease my nerves tonight! 🙏🏻❤️
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Jamison’s getting tubes in his ears tomorrow ❤️🙏🏻 This mama is a bundle of nerves but I know this will help with his hearing and speech. He’ll be two next month and hasn’t started talking yet but he’s trying so hard! Then, in two weeks I have my tonsils out and deviated septum done (in the same surgery). A father-son duo is doing both of our surgeries. The father is doing Jamison’s tomorrow, and the son will do mine at the end of the month. We were there for Jamison’s pre-op this week and I said “your son is doing my tonsils in a couple weeks!” And all he said was “oh that hurts like hell” 😂🤦🏼‍♀️ Has anyone gotten either procedure done? Any tips? Help ease my nerves tonight! 🙏🏻❤️
2 days ago
View on Instagram |
2/4
I’ve invited my dear friend Ashley on the show today to talk about building a team. Because, if I had to guess, it’s something that you might not have thought about yet 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I know a lot of us are solopreneurs in the wedding industry - myself included! So I wanted to bring a different perspective to the podcast today, because I LOVE learning from brilliant minds like Ashley and I told her about us…
⠀⠀⠀⠀⠀⠀⠀⠀⠀
She knows that a lot of our community are mighty teams of one and bringing on a team can be a little nerve wrecking. So we talk about the opportunity vs. risk, how to afford hiring a team, and how to know when you’re ready. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you’re at the stage in your business where you’re thinking about maybe bringing on some help but you’re hesitant because of the cost, time, effort, I want you to check this episode out. It might not be as scary as we both thought ;) 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
🎙️🥳 Tune in at the link in our bio!
mslindsayjwilliams
mslindsayjwilliams
•
Follow
I’ve invited my dear friend Ashley on the show today to talk about building a team. Because, if I had to guess, it’s something that you might not have thought about yet ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I know a lot of us are solopreneurs in the wedding industry - myself included! So I wanted to bring a different perspective to the podcast today, because I LOVE learning from brilliant minds like Ashley and I told her about us… ⠀⠀⠀⠀⠀⠀⠀⠀⠀ She knows that a lot of our community are mighty teams of one and bringing on a team can be a little nerve wrecking. So we talk about the opportunity vs. risk, how to afford hiring a team, and how to know when you’re ready. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you’re at the stage in your business where you’re thinking about maybe bringing on some help but you’re hesitant because of the cost, time, effort, I want you to check this episode out. It might not be as scary as we both thought ;) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🎙️🥳 Tune in at the link in our bio!
7 days ago
View on Instagram |
3/4
Look what came in the mail today! 😍🍂 Curling up on the couch and reading it front to back pretending like it’s not 90 degrees out 😂 @magnolia @magnolianetwork @joannagaines
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Look what came in the mail today! 😍🍂 Curling up on the couch and reading it front to back pretending like it’s not 90 degrees out 😂 @magnolia @magnolianetwork @joannagaines
1 week ago
View on Instagram |
4/4
Most wedding professionals focus on perfecting their product, marketing, and social media - which are all important. But what’s even more important is the way you and your business makes people feel. 

When faced with decisions like:-
🔸 Do I reprint after the couple made a spelling error?
🔸 The mother of the bride needs a little bit of extra help... do I take the time?
🔸 One of my brides is having a hell of a week. How can I cheer her up?

... Do you hesitate or jump in to help? You might feel like you don’t have the cash to “not think about profit”, or if you spend too much time with a client they’re “disrespecting your boundaries”.

I get it. But I also know that as a heart-centered entrepreneur you know in your gut what you need to do and how you need to operate your business. 

I have created a workshop to show you a customer service approach that many people talk about, but few actually practice. It’s called People over Profit: The Customer Service Approach That Grew My Business To $300k, and enrollment is now open.  

So, if you’re ready to embrace a new way of doing business as a heart-centered entrepreneur - then sign up at LindsayJWilliams.com/AugustWorkshop (link in our bio)

👉 PS: Enter code AUGUSTEARLYBIRD to snag your ticket for just $29 before the price goes up tomorrow!
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Most wedding professionals focus on perfecting their product, marketing, and social media - which are all important. But what’s even more important is the way you and your business makes people feel.  When faced with decisions like:- 🔸 Do I reprint after the couple made a spelling error? 🔸 The mother of the bride needs a little bit of extra help... do I take the time? 🔸 One of my brides is having a hell of a week. How can I cheer her up? ... Do you hesitate or jump in to help? You might feel like you don’t have the cash to “not think about profit”, or if you spend too much time with a client they’re “disrespecting your boundaries”. I get it. But I also know that as a heart-centered entrepreneur you know in your gut what you need to do and how you need to operate your business.  I have created a workshop to show you a customer service approach that many people talk about, but few actually practice. It’s called People over Profit: The Customer Service Approach That Grew My Business To $300k, and enrollment is now open.   So, if you’re ready to embrace a new way of doing business as a heart-centered entrepreneur - then sign up at LindsayJWilliams.com/AugustWorkshop (link in our bio) 👉 PS: Enter code AUGUSTEARLYBIRD to snag your ticket for just $29 before the price goes up tomorrow!
1 day ago
View on Instagram |
1/4
Jamison’s getting tubes in his ears tomorrow ❤️🙏🏻 This mama is a bundle of nerves but I know this will help with his hearing and speech. He’ll be two next month and hasn’t started talking yet but he’s trying so hard! 

Then, in two weeks I have my tonsils out and deviated septum done (in the same surgery). 

A father-son duo is doing both of our surgeries. The father is doing Jamison’s tomorrow, and the son will do mine at the end of the month. We were there for Jamison’s pre-op this week and I said “your son is doing my tonsils in a couple weeks!” And all he said was “oh that hurts like hell” 😂🤦🏼‍♀️ 

Has anyone gotten either procedure done? Any tips? Help ease my nerves tonight! 🙏🏻❤️
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Jamison’s getting tubes in his ears tomorrow ❤️🙏🏻 This mama is a bundle of nerves but I know this will help with his hearing and speech. He’ll be two next month and hasn’t started talking yet but he’s trying so hard! Then, in two weeks I have my tonsils out and deviated septum done (in the same surgery). A father-son duo is doing both of our surgeries. The father is doing Jamison’s tomorrow, and the son will do mine at the end of the month. We were there for Jamison’s pre-op this week and I said “your son is doing my tonsils in a couple weeks!” And all he said was “oh that hurts like hell” 😂🤦🏼‍♀️ Has anyone gotten either procedure done? Any tips? Help ease my nerves tonight! 🙏🏻❤️
2 days ago
View on Instagram |
2/4
I’ve invited my dear friend Ashley on the show today to talk about building a team. Because, if I had to guess, it’s something that you might not have thought about yet 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I know a lot of us are solopreneurs in the wedding industry - myself included! So I wanted to bring a different perspective to the podcast today, because I LOVE learning from brilliant minds like Ashley and I told her about us…
⠀⠀⠀⠀⠀⠀⠀⠀⠀
She knows that a lot of our community are mighty teams of one and bringing on a team can be a little nerve wrecking. So we talk about the opportunity vs. risk, how to afford hiring a team, and how to know when you’re ready. 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you’re at the stage in your business where you’re thinking about maybe bringing on some help but you’re hesitant because of the cost, time, effort, I want you to check this episode out. It might not be as scary as we both thought ;) 
⠀⠀⠀⠀⠀⠀⠀⠀⠀
🎙️🥳 Tune in at the link in our bio!
mslindsayjwilliams
mslindsayjwilliams
•
Follow
I’ve invited my dear friend Ashley on the show today to talk about building a team. Because, if I had to guess, it’s something that you might not have thought about yet ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I know a lot of us are solopreneurs in the wedding industry - myself included! So I wanted to bring a different perspective to the podcast today, because I LOVE learning from brilliant minds like Ashley and I told her about us… ⠀⠀⠀⠀⠀⠀⠀⠀⠀ She knows that a lot of our community are mighty teams of one and bringing on a team can be a little nerve wrecking. So we talk about the opportunity vs. risk, how to afford hiring a team, and how to know when you’re ready. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If you’re at the stage in your business where you’re thinking about maybe bringing on some help but you’re hesitant because of the cost, time, effort, I want you to check this episode out. It might not be as scary as we both thought ;) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🎙️🥳 Tune in at the link in our bio!
7 days ago
View on Instagram |
3/4
Look what came in the mail today! 😍🍂 Curling up on the couch and reading it front to back pretending like it’s not 90 degrees out 😂 @magnolia @magnolianetwork @joannagaines
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Look what came in the mail today! 😍🍂 Curling up on the couch and reading it front to back pretending like it’s not 90 degrees out 😂 @magnolia @magnolianetwork @joannagaines
1 week ago
View on Instagram |
4/4
@mslindsayjwilliams
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