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Lindsay J Williams

Build That Business Podcast
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March 14, 2022

35: How you can book 12 appointments at your first bridal show

Episode #35: Build The Business Podcast
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Episode #35 : Build The Business Podcast

Today, we’re talking about my favorite thing to talk about, Bridal Shows. They are my number one source of leads and I personally think they’re the most under-rated lead generation source in the wedding industry. 

We average 25k PER SHOW. That’s right, $25,000 every bridal show we go to. Today, I’m breaking down how we do that and specifically how I scheduled 12 appointments at my first show.

These 12 appointments started a snowball effect to get me from $30k to $300k in yearly revenue in just 5 years. You see, I’ve since perfected my bridal show strategy and now it’s our number one source of leads.

But first, I gotta address the elephant in the room. Let me ask you, have you ever thought about these things? 

  • “Bridal shows are full of budget shoppers”
  • “My ideal customers don’t go to bridal shows” 
  • “The bridal shows in my area are not the same as yours, Lindsay. They’re not big, they’re not well attended”

No, I’m not a mind reader. I just know this might be what you think when you hear me say Bridal Shows. Listen, I’ve heard all the excuses. You can continue to pretend like you’re too good for bridal shows, but you’re doing yourself a MAJOR disservice.

The reason bridal shows are not working for you has nothing to do with any of the above, it has to do with the fact that you’re just signing up and showing up. What are you doing to warm up the lead before the show? So that by the time people walk by your booth, they know you and are ready to book an appointment. 

Couples come to these shows ready to plan. Hundreds of people who are engaged and need your services are walking right by your booth. If you cant book at least a few weddings, you’re doing something wrong. And I say all of this with ALL THE LOVE in the world, because I want you to win. I know the power of bridal shows and with just a few tweaks to your strategy, you’ll see how powerful these lead generating machines are too. 

Have I convinced you to give them a shot yet? Let’s dive into the episode!  

 

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Hi There!

Hi There!

I'm lindsay

Wifey to Ryan and new mama to our sweet baby boy, Jamison. I’m also the owner of a custom wedding invitation company, Hoopla House Creative and I know a thing or two about closing a sale. Through personality packed content, and out of this world customer service, I’ve managed to grow our company by 10x in yearly revenue. All from the comfort of my home, in my PJs.

Personal

Business

Weddings

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Follow on Instagram

My mentorship student, Ashley of @bybeachcity , booked 34 new couples at her latest bridal show 😳🔥🙌🏼 She is on absolute fire and I’m so proud of her 🥰

Are you doing bridal shows in your business? 

Do you see how they can be a goldmine if you know how to do them right? 34 couples booked at ONE show!! 

Shoot me a DM to learn more about how I can help with your bridal show success 💃🏼
•
Follow
My mentorship student, Ashley of @bybeachcity , booked 34 new couples at her latest bridal show 😳🔥🙌🏼 She is on absolute fire and I’m so proud of her 🥰 Are you doing bridal shows in your business? Do you see how they can be a goldmine if you know how to do them right? 34 couples booked at ONE show!! Shoot me a DM to learn more about how I can help with your bridal show success 💃🏼
5 months ago
View on Instagram |
1/4
I've grown a $300,000 (that's yearly revenue) wedding business posting my dog...​​​​​​​​
​​​​​​​​
Okay, maybe there was a little bit more to it than that, but I'm going to teach you! ​​​​​​​​
​​​​​​​​
Jokes aside - I know what works when it comes to connecting with your couples, increasing engagement, and booking more weddings with social media. ​​​​​​​​
​​​​​​​​
The gist of it all? People connect with people (or cute fluffy dogs) - NOT products. ​​​​​​​​
​​​​​​​​
In my upcoming workshop, I'll show you exactly what to post, how to plan that content, and how to schedule it all in just 3 days. One month of content in 3 days. So, you'll finally feel caught up and AHEAD to free up your time to work on other things.​​​​​​​​
​​​​​​​​
Sounds amazing right? It's all happening live this Monday, September 19th and you sign up at the link in our bio 😉​​​​​​​​
​​​​​​​​
PS: Really though, Chewi is in our Top 9 every single year.​​​​​​​​
​​​​​​​​
PPS: Can't make it live? Don't sweat it! You'll get the replay in your inbox the next morning!
•
Follow
I've grown a $300,000 (that's yearly revenue) wedding business posting my dog...​​​​​​​​ ​​​​​​​​ Okay, maybe there was a little bit more to it than that, but I'm going to teach you! ​​​​​​​​ ​​​​​​​​ Jokes aside - I know what works when it comes to connecting with your couples, increasing engagement, and booking more weddings with social media. ​​​​​​​​ ​​​​​​​​ The gist of it all? People connect with people (or cute fluffy dogs) - NOT products. ​​​​​​​​ ​​​​​​​​ In my upcoming workshop, I'll show you exactly what to post, how to plan that content, and how to schedule it all in just 3 days. One month of content in 3 days. So, you'll finally feel caught up and AHEAD to free up your time to work on other things.​​​​​​​​ ​​​​​​​​ Sounds amazing right? It's all happening live this Monday, September 19th and you sign up at the link in our bio 😉​​​​​​​​ ​​​​​​​​ PS: Really though, Chewi is in our Top 9 every single year.​​​​​​​​ ​​​​​​​​ PPS: Can't make it live? Don't sweat it! You'll get the replay in your inbox the next morning!
5 months ago
View on Instagram |
2/4
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? @shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it. Top reasons to listen to the entire episode: ➤ Learn how Shannon quit her corporate job and moved across the world to Bali. ➤ Discover how to start building your business on social media now. ➤ Uncover the difference between educational vs. entertaining reels. How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? I would love to know! Comment below 👇 🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
•
Follow
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? @shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it. Top reasons to listen to the entire episode: ➤ Learn how Shannon quit her corporate job and moved across the world to Bali. ➤ Discover how to start building your business on social media now. ➤ Uncover the difference between educational vs. entertaining reels. How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? I would love to know! Comment below 👇 🎙 Tune in at the link in my bio! 🥳
5 months ago
View on Instagram |
3/4
Do you feel like you keep saying the same things on social media over and over again?

It’s  frickin hard, right?

The key to having unique, engaging, captivating and persuasive content is by expanding your topic ideas.  50% of what you post needs to be something other than what you sell. Your social feed should create connections, communicate your value, and warm up your lead.

Our workshop theme for September is, you guessed it, social media! We’ll cover how to plan, create, and schedule a month of social content in just 3 days 🙌🏼🔥

👉 Grab your ticket at the link in our bio! 
LindsayJWilliams.com/septemberworkshop

PS: Can’t make it live? Register and get the replay to watch anytime!
•
Follow
Do you feel like you keep saying the same things on social media over and over again? It’s frickin hard, right? The key to having unique, engaging, captivating and persuasive content is by expanding your topic ideas. 50% of what you post needs to be something other than what you sell. Your social feed should create connections, communicate your value, and warm up your lead. Our workshop theme for September is, you guessed it, social media! We’ll cover how to plan, create, and schedule a month of social content in just 3 days 🙌🏼🔥 👉 Grab your ticket at the link in our bio! LindsayJWilliams.com/septemberworkshop PS: Can’t make it live? Register and get the replay to watch anytime!
5 months ago
View on Instagram |
4/4
My mentorship student, Ashley of @bybeachcity , booked 34 new couples at her latest bridal show 😳🔥🙌🏼 She is on absolute fire and I’m so proud of her 🥰

Are you doing bridal shows in your business? 

Do you see how they can be a goldmine if you know how to do them right? 34 couples booked at ONE show!! 

Shoot me a DM to learn more about how I can help with your bridal show success 💃🏼
•
Follow
My mentorship student, Ashley of @bybeachcity , booked 34 new couples at her latest bridal show 😳🔥🙌🏼 She is on absolute fire and I’m so proud of her 🥰 Are you doing bridal shows in your business? Do you see how they can be a goldmine if you know how to do them right? 34 couples booked at ONE show!! Shoot me a DM to learn more about how I can help with your bridal show success 💃🏼
5 months ago
View on Instagram |
1/4
I've grown a $300,000 (that's yearly revenue) wedding business posting my dog...​​​​​​​​
​​​​​​​​
Okay, maybe there was a little bit more to it than that, but I'm going to teach you! ​​​​​​​​
​​​​​​​​
Jokes aside - I know what works when it comes to connecting with your couples, increasing engagement, and booking more weddings with social media. ​​​​​​​​
​​​​​​​​
The gist of it all? People connect with people (or cute fluffy dogs) - NOT products. ​​​​​​​​
​​​​​​​​
In my upcoming workshop, I'll show you exactly what to post, how to plan that content, and how to schedule it all in just 3 days. One month of content in 3 days. So, you'll finally feel caught up and AHEAD to free up your time to work on other things.​​​​​​​​
​​​​​​​​
Sounds amazing right? It's all happening live this Monday, September 19th and you sign up at the link in our bio 😉​​​​​​​​
​​​​​​​​
PS: Really though, Chewi is in our Top 9 every single year.​​​​​​​​
​​​​​​​​
PPS: Can't make it live? Don't sweat it! You'll get the replay in your inbox the next morning!
•
Follow
I've grown a $300,000 (that's yearly revenue) wedding business posting my dog...​​​​​​​​ ​​​​​​​​ Okay, maybe there was a little bit more to it than that, but I'm going to teach you! ​​​​​​​​ ​​​​​​​​ Jokes aside - I know what works when it comes to connecting with your couples, increasing engagement, and booking more weddings with social media. ​​​​​​​​ ​​​​​​​​ The gist of it all? People connect with people (or cute fluffy dogs) - NOT products. ​​​​​​​​ ​​​​​​​​ In my upcoming workshop, I'll show you exactly what to post, how to plan that content, and how to schedule it all in just 3 days. One month of content in 3 days. So, you'll finally feel caught up and AHEAD to free up your time to work on other things.​​​​​​​​ ​​​​​​​​ Sounds amazing right? It's all happening live this Monday, September 19th and you sign up at the link in our bio 😉​​​​​​​​ ​​​​​​​​ PS: Really though, Chewi is in our Top 9 every single year.​​​​​​​​ ​​​​​​​​ PPS: Can't make it live? Don't sweat it! You'll get the replay in your inbox the next morning!
5 months ago
View on Instagram |
2/4
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? @shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it. Top reasons to listen to the entire episode: ➤ Learn how Shannon quit her corporate job and moved across the world to Bali. ➤ Discover how to start building your business on social media now. ➤ Uncover the difference between educational vs. entertaining reels. How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? I would love to know! Comment below 👇 🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
•
Follow
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? @shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it. Top reasons to listen to the entire episode: ➤ Learn how Shannon quit her corporate job and moved across the world to Bali. ➤ Discover how to start building your business on social media now. ➤ Uncover the difference between educational vs. entertaining reels. How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? I would love to know! Comment below 👇 🎙 Tune in at the link in my bio! 🥳
5 months ago
View on Instagram |
3/4
Do you feel like you keep saying the same things on social media over and over again?

It’s  frickin hard, right?

The key to having unique, engaging, captivating and persuasive content is by expanding your topic ideas.  50% of what you post needs to be something other than what you sell. Your social feed should create connections, communicate your value, and warm up your lead.

Our workshop theme for September is, you guessed it, social media! We’ll cover how to plan, create, and schedule a month of social content in just 3 days 🙌🏼🔥

👉 Grab your ticket at the link in our bio! 
LindsayJWilliams.com/septemberworkshop

PS: Can’t make it live? Register and get the replay to watch anytime!
•
Follow
Do you feel like you keep saying the same things on social media over and over again? It’s frickin hard, right? The key to having unique, engaging, captivating and persuasive content is by expanding your topic ideas. 50% of what you post needs to be something other than what you sell. Your social feed should create connections, communicate your value, and warm up your lead. Our workshop theme for September is, you guessed it, social media! We’ll cover how to plan, create, and schedule a month of social content in just 3 days 🙌🏼🔥 👉 Grab your ticket at the link in our bio! LindsayJWilliams.com/septemberworkshop PS: Can’t make it live? Register and get the replay to watch anytime!
5 months ago
View on Instagram |
4/4
@mslindsayjwilliams
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