35: How you can book 12 appointments at your first bridal show

Episode #35 : Build The Business Podcast

Today, we’re talking about my favorite thing to talk about, Bridal Shows. They are my number one source of leads and I personally think they’re the most under-rated lead generation source in the wedding industry. 

We average 25k PER SHOW. That’s right, $25,000 every bridal show we go to. Today, I’m breaking down how we do that and specifically how I scheduled 12 appointments at my first show.

These 12 appointments started a snowball effect to get me from $30k to $300k in yearly revenue in just 5 years. You see, I’ve since perfected my bridal show strategy and now it’s our number one source of leads.

But first, I gotta address the elephant in the room. Let me ask you, have you ever thought about these things? 

• “Bridal shows are full of budget shoppers”
• “My ideal customers don’t go to bridal shows” 
• “The bridal shows in my area are not the same as yours, Lindsay. They’re not big, they’re not well attended”

No, I’m not a mind reader. I just know this might be what you think when you hear me say Bridal Shows. Listen, I’ve heard all the excuses. You can continue to pretend like you’re too good for bridal shows, but you’re doing yourself a MAJOR disservice.

The reason bridal shows are not working for you has nothing to do with any of the above, it has to do with the fact that you’re just signing up and showing up. What are you doing to warm up the lead before the show? So that by the time people walk by your booth, they know you and are ready to book an appointment. 

Couples come to these shows ready to plan. Hundreds of people who are engaged and need your services are walking right by your booth. If you cant book at least a few weddings, you’re doing something wrong. And I say all of this with ALL THE LOVE in the world, because I want you to win. I know the power of bridal shows and with just a few tweaks to your strategy, you’ll see how powerful these lead generating machines are too. 

Have I convinced you to give them a shot yet? Let’s dive into the episode!