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Lindsay J Williams

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January 11, 2022

30: The benefits of improving your client experience with Katie McFarlan

Episode #30: Build The Business Podcast
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Episode #30 : Build The Business Podcast

Today, I’m chatting with Katie McFarlan of the Dakota Design Company about the benefits of improving your client experience.

Katie helps interior designers and wedding planners who are buried in business operations get back to doing the creative work they love. I create and improve their processes and set up systems so they can streamline their workload, move their business forward, and free up their time to focus on the things that matter most.

In today’s episode, we’ll cover:

  1. What are the key components of a strategic client experience process?
  2. What are the operational benefits of improving the client experience?
  3. What are some simple things wedding pros can do right now to tighten up their process and reduce overwhelm?
  4. What are some mistakes I see service providers make when it comes to their client experience?
  5. What are some industry wide issues service providers are experiencing right now?

This episode is packed with ways that you can simplify your business and make life easier for you and your clients this year. It’s definitely a note taking episode and the PERFECT way to start off 2022. Grab that pen, grab that notebook, pour yourself a cup of coffee and let’s get to it… 

LINKS MENTIONED IN THIS EPISODE:

FREE MASTERCLASS: How I 10xed my Wedding Stationery Business: $30k to $3ook in just 5 years.

Our Private Facebook Group

Freebies to Grow Your Wedding Business

FOLLOW KATIE:

Website: 
https://www.dakotadesigncompany.com/

Instagram: https://www.instagram.com/DAKOTADESIGNCOMPANY/

Katie’s Client Experience Blueprint:  www.dakotadesigncompany.com/hooplahouse

 

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Hi There!

Hi There!

I'm lindsay

Wifey to Ryan and new mama to our sweet baby boy, Jamison. I’m also the owner of a custom wedding invitation company, Hoopla House Creative and I know a thing or two about closing a sale. Through personality packed content, and out of this world customer service, I’ve managed to grow our company by 10x in yearly revenue. All from the comfort of my home, in my PJs.

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Recent Posts

  • 43: 3 difficult client situations and how to handle them

    May 19, 2022
  • 42: Finding fulfillment while audaciously pursuing your dream – The Power of Y.E.T. – with Hayley Luckadoo

    May 10, 2022
  • 41: How to make your competition irrelevant

    May 3, 2022

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One of my favorite things about my mentorship program is it’s completely catered to your goals, a unique personalized plan for every one of my students. In fact, many of my students agree that this is their favorite thing, too – next to the ready to use templates and one-on-one support they get from me for 6 months after. ​​​​​​​​
​​​​​​​​
If you’d like to see for yourself, schedule a free business strategy call to get started at the link in our bio 👇(LindsayJWilliams.com/coaching)
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One of my favorite things about my mentorship program is it’s completely catered to your goals, a unique personalized plan for every one of my students. In fact, many of my students agree that this is their favorite thing, too – next to the ready to use templates and one-on-one support they get from me for 6 months after. ​​​​​​​​ ​​​​​​​​ If you’d like to see for yourself, schedule a free business strategy call to get started at the link in our bio 👇(LindsayJWilliams.com/coaching)
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Wanna know something? There are moments in life when you need people who push, pull, and believe in you, even when you don't believe in yourself. I'm blessed to have this community of like-minded people to share the ups and downs of entrepreneurship in the wedding world. ​​​​​​​​
​​​​​​​​
Thank you for filling in my gaps and helping me bring a new dream to life ❤️ What are you grateful for today?
mslindsayjwilliams
mslindsayjwilliams
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Wanna know something? There are moments in life when you need people who push, pull, and believe in you, even when you don't believe in yourself. I'm blessed to have this community of like-minded people to share the ups and downs of entrepreneurship in the wedding world. ​​​​​​​​ ​​​​​​​​ Thank you for filling in my gaps and helping me bring a new dream to life ❤️ What are you grateful for today?
3 days ago
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You know what’s always in season? Celebrating the good things in life! For me, front porch sitting, Jamison giggles, and worn in cowboy boots are always ripe for the picking. ​​​​​​​​
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What’s one good thing that you’re celebrating today? ☀️
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You know what’s always in season? Celebrating the good things in life! For me, front porch sitting, Jamison giggles, and worn in cowboy boots are always ripe for the picking. ​​​​​​​​ ​​​​​​​​ What’s one good thing that you’re celebrating today? ☀️
3 days ago
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Such an honor to have @jennakutcher on the podcast today! She was amazing, of course 🔥🥰

I'll keep you posted when the episode airs. It will be closer to the launch date of her new book "How are You Really" - launching June 28th 

Lear more about the book here! 👉📒 JennaKutcher.com/book (link in bio) 

#jennakutcher #theinstagramlab #goaldiggers #howareyoureallybook
mslindsayjwilliams
mslindsayjwilliams
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Follow
Such an honor to have @jennakutcher on the podcast today! She was amazing, of course 🔥🥰 I'll keep you posted when the episode airs. It will be closer to the launch date of her new book "How are You Really" - launching June 28th Lear more about the book here! 👉📒 JennaKutcher.com/book (link in bio) #jennakutcher #theinstagramlab #goaldiggers #howareyoureallybook
4 days ago
View on Instagram |
4/4
One of my favorite things about my mentorship program is it’s completely catered to your goals, a unique personalized plan for every one of my students. In fact, many of my students agree that this is their favorite thing, too – next to the ready to use templates and one-on-one support they get from me for 6 months after. ​​​​​​​​
​​​​​​​​
If you’d like to see for yourself, schedule a free business strategy call to get started at the link in our bio 👇(LindsayJWilliams.com/coaching)
mslindsayjwilliams
mslindsayjwilliams
•
Follow
One of my favorite things about my mentorship program is it’s completely catered to your goals, a unique personalized plan for every one of my students. In fact, many of my students agree that this is their favorite thing, too – next to the ready to use templates and one-on-one support they get from me for 6 months after. ​​​​​​​​ ​​​​​​​​ If you’d like to see for yourself, schedule a free business strategy call to get started at the link in our bio 👇(LindsayJWilliams.com/coaching)
2 days ago
View on Instagram |
1/6
Wanna know something? There are moments in life when you need people who push, pull, and believe in you, even when you don't believe in yourself. I'm blessed to have this community of like-minded people to share the ups and downs of entrepreneurship in the wedding world. ​​​​​​​​
​​​​​​​​
Thank you for filling in my gaps and helping me bring a new dream to life ❤️ What are you grateful for today?
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Wanna know something? There are moments in life when you need people who push, pull, and believe in you, even when you don't believe in yourself. I'm blessed to have this community of like-minded people to share the ups and downs of entrepreneurship in the wedding world. ​​​​​​​​ ​​​​​​​​ Thank you for filling in my gaps and helping me bring a new dream to life ❤️ What are you grateful for today?
3 days ago
View on Instagram |
2/6
You know what’s always in season? Celebrating the good things in life! For me, front porch sitting, Jamison giggles, and worn in cowboy boots are always ripe for the picking. ​​​​​​​​
​​​​​​​​
What’s one good thing that you’re celebrating today? ☀️
mslindsayjwilliams
mslindsayjwilliams
•
Follow
You know what’s always in season? Celebrating the good things in life! For me, front porch sitting, Jamison giggles, and worn in cowboy boots are always ripe for the picking. ​​​​​​​​ ​​​​​​​​ What’s one good thing that you’re celebrating today? ☀️
3 days ago
View on Instagram |
3/6
Such an honor to have @jennakutcher on the podcast today! She was amazing, of course 🔥🥰

I'll keep you posted when the episode airs. It will be closer to the launch date of her new book "How are You Really" - launching June 28th 

Lear more about the book here! 👉📒 JennaKutcher.com/book (link in bio) 

#jennakutcher #theinstagramlab #goaldiggers #howareyoureallybook
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Such an honor to have @jennakutcher on the podcast today! She was amazing, of course 🔥🥰 I'll keep you posted when the episode airs. It will be closer to the launch date of her new book "How are You Really" - launching June 28th Lear more about the book here! 👉📒 JennaKutcher.com/book (link in bio) #jennakutcher #theinstagramlab #goaldiggers #howareyoureallybook
4 days ago
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Isn’t life an adventure? If someone would’ve told me I’d be coaching wedding professionals to build multi 6 figure businesses (after doing it myself) back in high school, I wouldn’t believe it. ​​​​​​​​
​​​​​​​​
It’s nice to know that reality can be far greater than your wildest dreams. Could you have predicted where you’d end up today?
mslindsayjwilliams
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Isn’t life an adventure? If someone would’ve told me I’d be coaching wedding professionals to build multi 6 figure businesses (after doing it myself) back in high school, I wouldn’t believe it. ​​​​​​​​ ​​​​​​​​ It’s nice to know that reality can be far greater than your wildest dreams. Could you have predicted where you’d end up today?
4 days ago
View on Instagram |
5/6
Pray for our city. Pray for the families who’s loved ones stepped out for a quick trip to the grocery store and never came home. For the families who were prepping for Sunday dinner and now have a seat forever empty. Pray for the victims that justice is served.

Our city of good neighbors is devastated, angry, grieving. This horrible act of hate will not be accepted. #PrayforBuffalo. ❤️💙
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Pray for our city. Pray for the families who’s loved ones stepped out for a quick trip to the grocery store and never came home. For the families who were prepping for Sunday dinner and now have a seat forever empty. Pray for the victims that justice is served. Our city of good neighbors is devastated, angry, grieving. This horrible act of hate will not be accepted. #PrayforBuffalo. ❤️💙
5 days ago
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