November 22, 2021

23: Building a Story Brand Inspired Website to Connect with Your Ideal Client with Octavia Elease

Episode #23: Build The Business Podcast
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Episode #23 : Build The Business Podcast

Today, I’m sitting down with Octavia Elease from Octavia Elease Designs to talk about how to create your website with intention, specially using the Story Brand framework by Donald Miller.

Octavia is a Showit Website Designer based in Atlanta, Georgia. She has an eye for a clean and modern aesthetic that has attracted a luxury clientele over the course of her design career. Octavia creates intentional brand visuals and content to help creative entrepreneurs communicate their brand story so they can connect with their ideal clients.

In today’s episode, we’ll cover:

What is the Storybrand framework and how does it work?
How to get into the minds of your ideal customers so you can address their pain points and desires.
Octavia does a deep dive into the framework and how you can use it to revamp your website content.
Specific examples from the lens of a wedding business so you can implement it into your business (looking at you – wedding pros!)

This episode is jam packed with insight and tangible tips that you can start using right away on your website. I can’t wait for you to dive in!