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Lindsay J Williams

Build That Business Podcast, Business
/
November 11, 2021

21: 6 things you should be doing during your slow season

Episode #21 : Build The Business Podcast
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Today we’re going to be talking about what you need to be doing during the slow times in your business. I don’t know about you, but as a wedding pro, November and December really start to dry up for me. These are historically slowest months. 

Now, this could be the time where I put my feet up. I could coast-in the rest of the year, like so many others in our industry do. I get it, we are coming off a crazy season and we’re freaking tired. So by all my means, put those feet up… but while you’re doing it, I want you to save some time to plan, strategize and set yourself up for success come January. 

Because in January, we’re coming out of the gate to a whole bunch of newly engaged couples. And what you do NOW will help ensure that you’re ready for them.

This is the time where we get ahead. We are going to be building the foundation that we need to thrive in 2022. Like I said, November and December used to be my worst months, and I used to have a ton of anxiety during this time because I wasn’t bringing revenue in and I really wasn’t sure of what I should be doing. I was just kind of pacing trying to fill time and grasp at small jobs to keep afloat.

Now, they are my secret weapons. This is the time where we get ahead. These are the months where I run ahead of the pack… because they all sat down! I see business owners coast in the end of the year for two reasons:

#1 – They hit their yearly goals early and they’re like great! Time to put my feet up, relax, I did it. 

Or #2  – They fell short of those goals and they’re just like, eh. This slow time is like running uphill trying to get sales. There’s no use in trying right now… I’ll hit the ground running in January. 

Let me tell you a little story. For years, I thought during the slow times, I needed to be doing things that bring in revenue. I would get nervous and would fill that time with little hits of revenue. Holiday cards, branding jobs, birthday invitations. And in reality what it was doing was taking away the precious time I needed to build my business. 

Anything that’s not aligned with your goals for the year, has to be a no.

If you feel like you’re running around without a direction, I want you to hear me. Any min that you spend trying to chase something else, is a min you’re not spending building the business that you want. If I wanted a wedding business, I had to stop creating holiday cards in November. Because what does that do for you? It leaves you with a ton of unsold holiday cards, and a ton of wasted time that you needed.

You trust yourself enough to know that you do not need filler. You need to go all in on the business that you want. Our time is not infinite, especially if you’re a solopreneur listening to this. You need to be spending that time intentionally.

So, I’m going to dive into 6 things I want you to be doing during your slow season. These are the things that didn’t always bring me in the big bucks, but set up the foundation for me to grow my business. Let’s dive in… 

#1 Take inventory of your goals
#2 Automate
#3 Update your portfolio  
#4 Take a look at your brand
#5 Gather Reviews
#6 Invest in Yourself


_______

So, my friends, that wraps it up. And you thought these next two months we’re going to be slow? I hope the tips I mentioned today are things that you feel excited about. You don’t have to do them all, in fact, I don’t want you to. I want you to take what resonated and go all in. So that come January, you’re ready to hit the ground running. How does that sound? Shoot me a DM at MsLindsayWilliams and tell me what you’re going to focus on as we close out this year. I LOVE talking about this stuff. 

LINKS MENTIONed IN THIS EPISODE:

Free Guide: The ultimate goal setting formula for Wedding Professionals.

Free Guide: How to eliminate overwhelm and gain clarity in your business

Our Private Facebook Group


Our Free HoneyBook Guide

Coupon Code for 50% off HoneyBook

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Hi There!

Hi There!

I'm lindsay

Wifey to Ryan and new mama to our sweet baby boy, Jamison. I’m also the owner of a custom wedding invitation company, Hoopla House Creative and I know a thing or two about closing a sale. Through personality packed content, and out of this world customer service, I’ve managed to grow our company by 10x in yearly revenue. All from the comfort of my home, in my PJs.

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Recent Posts

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One of my favorite things about my mentorship program is it’s completely catered to your goals, a unique personalized plan for every one of my students. In fact, many of my students agree that this is their favorite thing, too – next to the ready to use templates and one-on-one support they get from me for 6 months after. ​​​​​​​​
​​​​​​​​
If you’d like to see for yourself, schedule a free business strategy call to get started at the link in our bio 👇(LindsayJWilliams.com/coaching)
mslindsayjwilliams
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One of my favorite things about my mentorship program is it’s completely catered to your goals, a unique personalized plan for every one of my students. In fact, many of my students agree that this is their favorite thing, too – next to the ready to use templates and one-on-one support they get from me for 6 months after. ​​​​​​​​ ​​​​​​​​ If you’d like to see for yourself, schedule a free business strategy call to get started at the link in our bio 👇(LindsayJWilliams.com/coaching)
2 days ago
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Wanna know something? There are moments in life when you need people who push, pull, and believe in you, even when you don't believe in yourself. I'm blessed to have this community of like-minded people to share the ups and downs of entrepreneurship in the wedding world. ​​​​​​​​
​​​​​​​​
Thank you for filling in my gaps and helping me bring a new dream to life ❤️ What are you grateful for today?
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Wanna know something? There are moments in life when you need people who push, pull, and believe in you, even when you don't believe in yourself. I'm blessed to have this community of like-minded people to share the ups and downs of entrepreneurship in the wedding world. ​​​​​​​​ ​​​​​​​​ Thank you for filling in my gaps and helping me bring a new dream to life ❤️ What are you grateful for today?
3 days ago
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You know what’s always in season? Celebrating the good things in life! For me, front porch sitting, Jamison giggles, and worn in cowboy boots are always ripe for the picking. ​​​​​​​​
​​​​​​​​
What’s one good thing that you’re celebrating today? ☀️
mslindsayjwilliams
mslindsayjwilliams
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You know what’s always in season? Celebrating the good things in life! For me, front porch sitting, Jamison giggles, and worn in cowboy boots are always ripe for the picking. ​​​​​​​​ ​​​​​​​​ What’s one good thing that you’re celebrating today? ☀️
3 days ago
View on Instagram |
3/4
Such an honor to have @jennakutcher on the podcast today! She was amazing, of course 🔥🥰

I'll keep you posted when the episode airs. It will be closer to the launch date of her new book "How are You Really" - launching June 28th 

Lear more about the book here! 👉📒 JennaKutcher.com/book (link in bio) 

#jennakutcher #theinstagramlab #goaldiggers #howareyoureallybook
mslindsayjwilliams
mslindsayjwilliams
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Follow
Such an honor to have @jennakutcher on the podcast today! She was amazing, of course 🔥🥰 I'll keep you posted when the episode airs. It will be closer to the launch date of her new book "How are You Really" - launching June 28th Lear more about the book here! 👉📒 JennaKutcher.com/book (link in bio) #jennakutcher #theinstagramlab #goaldiggers #howareyoureallybook
4 days ago
View on Instagram |
4/4
One of my favorite things about my mentorship program is it’s completely catered to your goals, a unique personalized plan for every one of my students. In fact, many of my students agree that this is their favorite thing, too – next to the ready to use templates and one-on-one support they get from me for 6 months after. ​​​​​​​​
​​​​​​​​
If you’d like to see for yourself, schedule a free business strategy call to get started at the link in our bio 👇(LindsayJWilliams.com/coaching)
mslindsayjwilliams
mslindsayjwilliams
•
Follow
One of my favorite things about my mentorship program is it’s completely catered to your goals, a unique personalized plan for every one of my students. In fact, many of my students agree that this is their favorite thing, too – next to the ready to use templates and one-on-one support they get from me for 6 months after. ​​​​​​​​ ​​​​​​​​ If you’d like to see for yourself, schedule a free business strategy call to get started at the link in our bio 👇(LindsayJWilliams.com/coaching)
2 days ago
View on Instagram |
1/6
Wanna know something? There are moments in life when you need people who push, pull, and believe in you, even when you don't believe in yourself. I'm blessed to have this community of like-minded people to share the ups and downs of entrepreneurship in the wedding world. ​​​​​​​​
​​​​​​​​
Thank you for filling in my gaps and helping me bring a new dream to life ❤️ What are you grateful for today?
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Wanna know something? There are moments in life when you need people who push, pull, and believe in you, even when you don't believe in yourself. I'm blessed to have this community of like-minded people to share the ups and downs of entrepreneurship in the wedding world. ​​​​​​​​ ​​​​​​​​ Thank you for filling in my gaps and helping me bring a new dream to life ❤️ What are you grateful for today?
3 days ago
View on Instagram |
2/6
You know what’s always in season? Celebrating the good things in life! For me, front porch sitting, Jamison giggles, and worn in cowboy boots are always ripe for the picking. ​​​​​​​​
​​​​​​​​
What’s one good thing that you’re celebrating today? ☀️
mslindsayjwilliams
mslindsayjwilliams
•
Follow
You know what’s always in season? Celebrating the good things in life! For me, front porch sitting, Jamison giggles, and worn in cowboy boots are always ripe for the picking. ​​​​​​​​ ​​​​​​​​ What’s one good thing that you’re celebrating today? ☀️
3 days ago
View on Instagram |
3/6
Such an honor to have @jennakutcher on the podcast today! She was amazing, of course 🔥🥰

I'll keep you posted when the episode airs. It will be closer to the launch date of her new book "How are You Really" - launching June 28th 

Lear more about the book here! 👉📒 JennaKutcher.com/book (link in bio) 

#jennakutcher #theinstagramlab #goaldiggers #howareyoureallybook
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Such an honor to have @jennakutcher on the podcast today! She was amazing, of course 🔥🥰 I'll keep you posted when the episode airs. It will be closer to the launch date of her new book "How are You Really" - launching June 28th Lear more about the book here! 👉📒 JennaKutcher.com/book (link in bio) #jennakutcher #theinstagramlab #goaldiggers #howareyoureallybook
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Isn’t life an adventure? If someone would’ve told me I’d be coaching wedding professionals to build multi 6 figure businesses (after doing it myself) back in high school, I wouldn’t believe it. ​​​​​​​​
​​​​​​​​
It’s nice to know that reality can be far greater than your wildest dreams. Could you have predicted where you’d end up today?
mslindsayjwilliams
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Isn’t life an adventure? If someone would’ve told me I’d be coaching wedding professionals to build multi 6 figure businesses (after doing it myself) back in high school, I wouldn’t believe it. ​​​​​​​​ ​​​​​​​​ It’s nice to know that reality can be far greater than your wildest dreams. Could you have predicted where you’d end up today?
4 days ago
View on Instagram |
5/6
Pray for our city. Pray for the families who’s loved ones stepped out for a quick trip to the grocery store and never came home. For the families who were prepping for Sunday dinner and now have a seat forever empty. Pray for the victims that justice is served.

Our city of good neighbors is devastated, angry, grieving. This horrible act of hate will not be accepted. #PrayforBuffalo. ❤️💙
mslindsayjwilliams
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Pray for our city. Pray for the families who’s loved ones stepped out for a quick trip to the grocery store and never came home. For the families who were prepping for Sunday dinner and now have a seat forever empty. Pray for the victims that justice is served. Our city of good neighbors is devastated, angry, grieving. This horrible act of hate will not be accepted. #PrayforBuffalo. ❤️💙
5 days ago
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