• Home
  • About
  • Podcast
  • Lindsay J Williams

  • Learn with Lindsay
    • The Bridal Show Blueprint
    • The Secret Sauce Workshop
    • The Ghosting Buster
    • Simplify to Scale
  • Freebies

Lindsay J Williams

Build That Business Podcast, Business
/
November 11, 2021

21: 6 things you should be doing during your slow season

Episode #21 : Build The Business Podcast
Listen on Apple
Listen on Spotify
Listen on Google

Today we’re going to be talking about what you need to be doing during the slow times in your business. I don’t know about you, but as a wedding pro, November and December really start to dry up for me. These are historically slowest months. 

Now, this could be the time where I put my feet up. I could coast-in the rest of the year, like so many others in our industry do. I get it, we are coming off a crazy season and we’re freaking tired. So by all my means, put those feet up… but while you’re doing it, I want you to save some time to plan, strategize and set yourself up for success come January. 

Because in January, we’re coming out of the gate to a whole bunch of newly engaged couples. And what you do NOW will help ensure that you’re ready for them.

This is the time where we get ahead. We are going to be building the foundation that we need to thrive in 2022. Like I said, November and December used to be my worst months, and I used to have a ton of anxiety during this time because I wasn’t bringing revenue in and I really wasn’t sure of what I should be doing. I was just kind of pacing trying to fill time and grasp at small jobs to keep afloat.

Now, they are my secret weapons. This is the time where we get ahead. These are the months where I run ahead of the pack… because they all sat down! I see business owners coast in the end of the year for two reasons:

#1 – They hit their yearly goals early and they’re like great! Time to put my feet up, relax, I did it. 

Or #2  – They fell short of those goals and they’re just like, eh. This slow time is like running uphill trying to get sales. There’s no use in trying right now… I’ll hit the ground running in January. 

Let me tell you a little story. For years, I thought during the slow times, I needed to be doing things that bring in revenue. I would get nervous and would fill that time with little hits of revenue. Holiday cards, branding jobs, birthday invitations. And in reality what it was doing was taking away the precious time I needed to build my business. 

Anything that’s not aligned with your goals for the year, has to be a no.

If you feel like you’re running around without a direction, I want you to hear me. Any min that you spend trying to chase something else, is a min you’re not spending building the business that you want. If I wanted a wedding business, I had to stop creating holiday cards in November. Because what does that do for you? It leaves you with a ton of unsold holiday cards, and a ton of wasted time that you needed.

You trust yourself enough to know that you do not need filler. You need to go all in on the business that you want. Our time is not infinite, especially if you’re a solopreneur listening to this. You need to be spending that time intentionally.

So, I’m going to dive into 6 things I want you to be doing during your slow season. These are the things that didn’t always bring me in the big bucks, but set up the foundation for me to grow my business. Let’s dive in… 

#1 Take inventory of your goals
#2 Automate
#3 Update your portfolio  
#4 Take a look at your brand
#5 Gather Reviews
#6 Invest in Yourself


_______

So, my friends, that wraps it up. And you thought these next two months we’re going to be slow? I hope the tips I mentioned today are things that you feel excited about. You don’t have to do them all, in fact, I don’t want you to. I want you to take what resonated and go all in. So that come January, you’re ready to hit the ground running. How does that sound? Shoot me a DM at MsLindsayWilliams and tell me what you’re going to focus on as we close out this year. I LOVE talking about this stuff. 

LINKS MENTIONed IN THIS EPISODE:

Free Guide: The ultimate goal setting formula for Wedding Professionals.

Free Guide: How to eliminate overwhelm and gain clarity in your business

Our Private Facebook Group


Our Free HoneyBook Guide

Coupon Code for 50% off HoneyBook

0 Comments
Share

You May Also Like

September 16, 2021

07: Achieving your profit goal: The formula I used to grow my business $100k in one year

August 23, 2022

57: When and where to invest in your business with heather o’brien

February 2, 2022

31: Copy that connects before it converts: combining brand messaging + copywriting with Kathy Young

Leave a Comment Cancel Comment

Previous Post
20: How getting visible in your business is a game-changer with Renee Dalo
Next Post
22: Are you a Highly Sensitive Entrepreneur? 5 Tell Tale Signs You’re Probably Highly Sensitive with Kellie Daab
Hi There!

Hi There!

I'm lindsay

Wifey to Ryan and new mama to our sweet baby boy, Jamison. I’m also the owner of a custom wedding invitation company, Hoopla House Creative and I know a thing or two about closing a sale. Through personality packed content, and out of this world customer service, I’ve managed to grow our company by 10x in yearly revenue. All from the comfort of my home, in my PJs.

Personal

Business

Weddings

Recent Posts

  • Navigating-Entrepreneurship-and-Special-Needs-Parenting-Taking-a-Short-Break

    83: Navigating Entrepreneurship and Special Needs Parenting – Taking a Short Break

    February 14, 2023
  • Renee-Sabo-Putting-People-Over-Profit

    82: Renee Sabo – Putting People Over Profit

    February 7, 2023
  • Brandee-Gaar-Why-You-Need-Warm-Leads-And-How-To-Get-Them

    81: Brandee Gaar- Why You Need Warm Leads And How To Get Them!

    January 31, 2023

Follow on Instagram

…
…
  • Home
  • About
  • Podcast
  • Learn with Lindsay
  • Freebies
  • Contact

Lindsay J. Williams Powered by Graphic Lux