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Lindsay J Williams

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November 11, 2021

14: Wedding Booking Blueprint student, Heather Cannon, on building, growing, and scaling her wedding stationery business

Episode #14: Build The Business Podcast
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Episode #14 : Build The Business Podcast

Today I have the honor of sitting down with one of my WBB Students, Heather Cannon, of HSR Graphics. When the pandemic hit, Heather decided to use this pause to take back control of her business and to invest in her education to help her business grow. And boy did it pay off. I could not be more proud of Heather and all she’s done this year since starting The Wedding Booking Blueprint. Listen in as she explains how she’s transformed her business this year, and what her goals look like for the years ahead.

In this episode of the Build That Business podcast, we cover:

  • Heather’s experience of investing in her education and growing her business
  • How this momtrepreneur juggles owning her own business and life with a toddler

  • How she scheduled 12 appointments at her last bridal show 

  • How creating connections with her couples has changed the game on how she’s marketing her business and how it’s helped her close more sales

Prepared to be inspired and motivated by Heather’s journey of building her business. And, she shares a little bit about her experience with WBB. Let’s dive in…

LINKS MENTIONED IN THIS EPISODE:

The Wedding Booking Blueprint

Our Private Facebook Group

FOLLOW Heather:

Website: https://www.hsrgraphics.com/

Instagram: https://www.instagram.com/hsrgraphics/

Facebook: https://www.facebook.com/hsrgraphicdesigns/

 

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Hi There!

Hi There!

I'm lindsay

Wifey to Ryan and new mama to our sweet baby boy, Jamison. I’m also the owner of a custom wedding invitation company, Hoopla House Creative and I know a thing or two about closing a sale. Through personality packed content, and out of this world customer service, I’ve managed to grow our company by 10x in yearly revenue. All from the comfort of my home, in my PJs.

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Recent Posts

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One of my favorite things about my mentorship program is it’s completely catered to your goals, a unique personalized plan for every one of my students. In fact, many of my students agree that this is their favorite thing, too – next to the ready to use templates and one-on-one support they get from me for 6 months after. ​​​​​​​​
​​​​​​​​
If you’d like to see for yourself, schedule a free business strategy call to get started at the link in our bio 👇(LindsayJWilliams.com/coaching)
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mslindsayjwilliams
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One of my favorite things about my mentorship program is it’s completely catered to your goals, a unique personalized plan for every one of my students. In fact, many of my students agree that this is their favorite thing, too – next to the ready to use templates and one-on-one support they get from me for 6 months after. ​​​​​​​​ ​​​​​​​​ If you’d like to see for yourself, schedule a free business strategy call to get started at the link in our bio 👇(LindsayJWilliams.com/coaching)
2 days ago
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Wanna know something? There are moments in life when you need people who push, pull, and believe in you, even when you don't believe in yourself. I'm blessed to have this community of like-minded people to share the ups and downs of entrepreneurship in the wedding world. ​​​​​​​​
​​​​​​​​
Thank you for filling in my gaps and helping me bring a new dream to life ❤️ What are you grateful for today?
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Wanna know something? There are moments in life when you need people who push, pull, and believe in you, even when you don't believe in yourself. I'm blessed to have this community of like-minded people to share the ups and downs of entrepreneurship in the wedding world. ​​​​​​​​ ​​​​​​​​ Thank you for filling in my gaps and helping me bring a new dream to life ❤️ What are you grateful for today?
3 days ago
View on Instagram |
2/4
You know what’s always in season? Celebrating the good things in life! For me, front porch sitting, Jamison giggles, and worn in cowboy boots are always ripe for the picking. ​​​​​​​​
​​​​​​​​
What’s one good thing that you’re celebrating today? ☀️
mslindsayjwilliams
mslindsayjwilliams
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You know what’s always in season? Celebrating the good things in life! For me, front porch sitting, Jamison giggles, and worn in cowboy boots are always ripe for the picking. ​​​​​​​​ ​​​​​​​​ What’s one good thing that you’re celebrating today? ☀️
3 days ago
View on Instagram |
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Such an honor to have @jennakutcher on the podcast today! She was amazing, of course 🔥🥰

I'll keep you posted when the episode airs. It will be closer to the launch date of her new book "How are You Really" - launching June 28th 

Lear more about the book here! 👉📒 JennaKutcher.com/book (link in bio) 

#jennakutcher #theinstagramlab #goaldiggers #howareyoureallybook
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Such an honor to have @jennakutcher on the podcast today! She was amazing, of course 🔥🥰 I'll keep you posted when the episode airs. It will be closer to the launch date of her new book "How are You Really" - launching June 28th Lear more about the book here! 👉📒 JennaKutcher.com/book (link in bio) #jennakutcher #theinstagramlab #goaldiggers #howareyoureallybook
3 days ago
View on Instagram |
4/4
One of my favorite things about my mentorship program is it’s completely catered to your goals, a unique personalized plan for every one of my students. In fact, many of my students agree that this is their favorite thing, too – next to the ready to use templates and one-on-one support they get from me for 6 months after. ​​​​​​​​
​​​​​​​​
If you’d like to see for yourself, schedule a free business strategy call to get started at the link in our bio 👇(LindsayJWilliams.com/coaching)
mslindsayjwilliams
mslindsayjwilliams
•
Follow
One of my favorite things about my mentorship program is it’s completely catered to your goals, a unique personalized plan for every one of my students. In fact, many of my students agree that this is their favorite thing, too – next to the ready to use templates and one-on-one support they get from me for 6 months after. ​​​​​​​​ ​​​​​​​​ If you’d like to see for yourself, schedule a free business strategy call to get started at the link in our bio 👇(LindsayJWilliams.com/coaching)
2 days ago
View on Instagram |
1/6
Wanna know something? There are moments in life when you need people who push, pull, and believe in you, even when you don't believe in yourself. I'm blessed to have this community of like-minded people to share the ups and downs of entrepreneurship in the wedding world. ​​​​​​​​
​​​​​​​​
Thank you for filling in my gaps and helping me bring a new dream to life ❤️ What are you grateful for today?
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Wanna know something? There are moments in life when you need people who push, pull, and believe in you, even when you don't believe in yourself. I'm blessed to have this community of like-minded people to share the ups and downs of entrepreneurship in the wedding world. ​​​​​​​​ ​​​​​​​​ Thank you for filling in my gaps and helping me bring a new dream to life ❤️ What are you grateful for today?
3 days ago
View on Instagram |
2/6
You know what’s always in season? Celebrating the good things in life! For me, front porch sitting, Jamison giggles, and worn in cowboy boots are always ripe for the picking. ​​​​​​​​
​​​​​​​​
What’s one good thing that you’re celebrating today? ☀️
mslindsayjwilliams
mslindsayjwilliams
•
Follow
You know what’s always in season? Celebrating the good things in life! For me, front porch sitting, Jamison giggles, and worn in cowboy boots are always ripe for the picking. ​​​​​​​​ ​​​​​​​​ What’s one good thing that you’re celebrating today? ☀️
3 days ago
View on Instagram |
3/6
Such an honor to have @jennakutcher on the podcast today! She was amazing, of course 🔥🥰

I'll keep you posted when the episode airs. It will be closer to the launch date of her new book "How are You Really" - launching June 28th 

Lear more about the book here! 👉📒 JennaKutcher.com/book (link in bio) 

#jennakutcher #theinstagramlab #goaldiggers #howareyoureallybook
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Such an honor to have @jennakutcher on the podcast today! She was amazing, of course 🔥🥰 I'll keep you posted when the episode airs. It will be closer to the launch date of her new book "How are You Really" - launching June 28th Lear more about the book here! 👉📒 JennaKutcher.com/book (link in bio) #jennakutcher #theinstagramlab #goaldiggers #howareyoureallybook
3 days ago
View on Instagram |
4/6
Isn’t life an adventure? If someone would’ve told me I’d be coaching wedding professionals to build multi 6 figure businesses (after doing it myself) back in high school, I wouldn’t believe it. ​​​​​​​​
​​​​​​​​
It’s nice to know that reality can be far greater than your wildest dreams. Could you have predicted where you’d end up today?
mslindsayjwilliams
mslindsayjwilliams
•
Follow
Isn’t life an adventure? If someone would’ve told me I’d be coaching wedding professionals to build multi 6 figure businesses (after doing it myself) back in high school, I wouldn’t believe it. ​​​​​​​​ ​​​​​​​​ It’s nice to know that reality can be far greater than your wildest dreams. Could you have predicted where you’d end up today?
4 days ago
View on Instagram |
5/6
Pray for our city. Pray for the families who’s loved ones stepped out for a quick trip to the grocery store and never came home. For the families who were prepping for Sunday dinner and now have a seat forever empty. Pray for the victims that justice is served.

Our city of good neighbors is devastated, angry, grieving. This horrible act of hate will not be accepted. #PrayforBuffalo. ❤️💙
mslindsayjwilliams
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Pray for our city. Pray for the families who’s loved ones stepped out for a quick trip to the grocery store and never came home. For the families who were prepping for Sunday dinner and now have a seat forever empty. Pray for the victims that justice is served. Our city of good neighbors is devastated, angry, grieving. This horrible act of hate will not be accepted. #PrayforBuffalo. ❤️💙
5 days ago
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@mslindsayjwilliams
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