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Lindsay J Williams

Build That Business Podcast, Business
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August 23, 2021

02: The importance of building a magnetic personal brand for service based businesses with Becca Ellison

Episode #2 : Build The Business Podcast
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Today, I am interviewing Becca Ellison of Becca Ellison Creative and we’re going to be talking about the importance of building a magnetic personal brand. Becca is a brand coach and photographer who helps service-based businesses scale into an irresistible personal brand that has clients knocking down their door. Becca helps her clients by focusing on how to cultivate a brand experience with storytelling, content, messaging and strategy so that their marketing actually works and converts.

In this episode of the Build That Business podcast, we cover:

  • How to show up in your business and brand to connect with and gain trust with your ideal customer.
  • How to prepare for a personal brand photoshoot. What to wear, what to bring, how often to do a branding shoot. We’ve got you covered!
  • Why personal branding is so much more than a logo design.
  • The importance of storytelling in your business.
  • Why personal branding is not just for influencers. We ALL need to show our face in our business. 

I’ll also dive into how I used personal branding to build, grow and scale my wedding stationery business. Sounds pretty fun right? Let’s dive in!

Becca’s Story – How focusing on her Personal Brand transformed her business

“I’m based in the greater Seattle area and I’ve been a full time photographer since 2006. I did weddings for a little over 12 years and in 2016 or so I started shifting away from wedding photography, because I have kids and I wanted to see them, and I didn’t see them at all in the summertime, as a wedding photographer.

I had built a really successful wedding photography business, but I constantly dealt with people that were like, ‘what’s your price, I want the lowest price’, and then I’d be ghosted by them. I didn’t understand what was going on and why this keeps happening to me. I decided to dive into understanding marketing and psychology of decisions and all of this stuff that actually leads quite a bit into branding. 

And I realized that my clients love me and they think that the experience is amazing. But I was struggling with getting the people in the first place to actually say yes to hiring me because I wasn’t the cheapest option.

So I decided, you know what, I’m gonna put more of myself out there. I’m going to put more of my face on my website. I’m going to talk more about the experience. I’m going to give my perspective instead of just being like ‘here’s some pretty pictures, would you hire me?’ Because the pretty pictures aren’t working. Everyone’s got pretty pictures as a wedding photographer. So that’s like the lowest common denominator.

And this literally transformed my business. I started talking about, “I’m a little bit Goofy, and I love Oreos, and I have mismatched socks.”

I also explained that I had a very specific perspective about the experience of your wedding. It doesn’t have to be like this perfectly coordinated thing. It’s those moments in between that are so magical.

I went from people being like, what’s your price? I want the lowest price, I didn’t hire you because you weren’t the lowest price type of interactions in my inbox to people being like, “Oh my god, Becca, I also love Oreos. I have to hire you.”

LINKS MENTIONED IN THIS EPISODE:

Our Private Facebook Group
Our Free HoneyBook Guide
Coupon Code for 50% off HoneyBook

FOLLOW BECCA:

Becca’s “From The Brand Up” Course Waitlist: https://programs.rebeccaellison.com/ftbu-waitlist
Website:
https://rebeccaellison.com/
Instagram: https://www.instagram.com/rebeccaellisoncreative/

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Hi There!

Hi There!

I'm lindsay

Wifey to Ryan and new mama to our sweet baby boy, Jamison. I’m also the owner of a custom wedding invitation company, Hoopla House Creative and I know a thing or two about closing a sale. Through personality packed content, and out of this world customer service, I’ve managed to grow our company by 10x in yearly revenue. All from the comfort of my home, in my PJs.

Personal

Business

Weddings

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Follow on Instagram

My mentorship student, Ashley of @bybeachcity , booked 34 new couples at her latest bridal show 😳🔥🙌🏼 She is on absolute fire and I’m so proud of her 🥰

Are you doing bridal shows in your business? 

Do you see how they can be a goldmine if you know how to do them right? 34 couples booked at ONE show!! 

Shoot me a DM to learn more about how I can help with your bridal show success 💃🏼
•
Follow
My mentorship student, Ashley of @bybeachcity , booked 34 new couples at her latest bridal show 😳🔥🙌🏼 She is on absolute fire and I’m so proud of her 🥰 Are you doing bridal shows in your business? Do you see how they can be a goldmine if you know how to do them right? 34 couples booked at ONE show!! Shoot me a DM to learn more about how I can help with your bridal show success 💃🏼
5 months ago
View on Instagram |
1/4
I've grown a $300,000 (that's yearly revenue) wedding business posting my dog...​​​​​​​​
​​​​​​​​
Okay, maybe there was a little bit more to it than that, but I'm going to teach you! ​​​​​​​​
​​​​​​​​
Jokes aside - I know what works when it comes to connecting with your couples, increasing engagement, and booking more weddings with social media. ​​​​​​​​
​​​​​​​​
The gist of it all? People connect with people (or cute fluffy dogs) - NOT products. ​​​​​​​​
​​​​​​​​
In my upcoming workshop, I'll show you exactly what to post, how to plan that content, and how to schedule it all in just 3 days. One month of content in 3 days. So, you'll finally feel caught up and AHEAD to free up your time to work on other things.​​​​​​​​
​​​​​​​​
Sounds amazing right? It's all happening live this Monday, September 19th and you sign up at the link in our bio 😉​​​​​​​​
​​​​​​​​
PS: Really though, Chewi is in our Top 9 every single year.​​​​​​​​
​​​​​​​​
PPS: Can't make it live? Don't sweat it! You'll get the replay in your inbox the next morning!
•
Follow
I've grown a $300,000 (that's yearly revenue) wedding business posting my dog...​​​​​​​​ ​​​​​​​​ Okay, maybe there was a little bit more to it than that, but I'm going to teach you! ​​​​​​​​ ​​​​​​​​ Jokes aside - I know what works when it comes to connecting with your couples, increasing engagement, and booking more weddings with social media. ​​​​​​​​ ​​​​​​​​ The gist of it all? People connect with people (or cute fluffy dogs) - NOT products. ​​​​​​​​ ​​​​​​​​ In my upcoming workshop, I'll show you exactly what to post, how to plan that content, and how to schedule it all in just 3 days. One month of content in 3 days. So, you'll finally feel caught up and AHEAD to free up your time to work on other things.​​​​​​​​ ​​​​​​​​ Sounds amazing right? It's all happening live this Monday, September 19th and you sign up at the link in our bio 😉​​​​​​​​ ​​​​​​​​ PS: Really though, Chewi is in our Top 9 every single year.​​​​​​​​ ​​​​​​​​ PPS: Can't make it live? Don't sweat it! You'll get the replay in your inbox the next morning!
5 months ago
View on Instagram |
2/4
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? @shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it. Top reasons to listen to the entire episode: ➤ Learn how Shannon quit her corporate job and moved across the world to Bali. ➤ Discover how to start building your business on social media now. ➤ Uncover the difference between educational vs. entertaining reels. How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? I would love to know! Comment below 👇 🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
•
Follow
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? @shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it. Top reasons to listen to the entire episode: ➤ Learn how Shannon quit her corporate job and moved across the world to Bali. ➤ Discover how to start building your business on social media now. ➤ Uncover the difference between educational vs. entertaining reels. How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? I would love to know! Comment below 👇 🎙 Tune in at the link in my bio! 🥳
5 months ago
View on Instagram |
3/4
Do you feel like you keep saying the same things on social media over and over again?

It’s  frickin hard, right?

The key to having unique, engaging, captivating and persuasive content is by expanding your topic ideas.  50% of what you post needs to be something other than what you sell. Your social feed should create connections, communicate your value, and warm up your lead.

Our workshop theme for September is, you guessed it, social media! We’ll cover how to plan, create, and schedule a month of social content in just 3 days 🙌🏼🔥

👉 Grab your ticket at the link in our bio! 
LindsayJWilliams.com/septemberworkshop

PS: Can’t make it live? Register and get the replay to watch anytime!
•
Follow
Do you feel like you keep saying the same things on social media over and over again? It’s frickin hard, right? The key to having unique, engaging, captivating and persuasive content is by expanding your topic ideas. 50% of what you post needs to be something other than what you sell. Your social feed should create connections, communicate your value, and warm up your lead. Our workshop theme for September is, you guessed it, social media! We’ll cover how to plan, create, and schedule a month of social content in just 3 days 🙌🏼🔥 👉 Grab your ticket at the link in our bio! LindsayJWilliams.com/septemberworkshop PS: Can’t make it live? Register and get the replay to watch anytime!
5 months ago
View on Instagram |
4/4
My mentorship student, Ashley of @bybeachcity , booked 34 new couples at her latest bridal show 😳🔥🙌🏼 She is on absolute fire and I’m so proud of her 🥰

Are you doing bridal shows in your business? 

Do you see how they can be a goldmine if you know how to do them right? 34 couples booked at ONE show!! 

Shoot me a DM to learn more about how I can help with your bridal show success 💃🏼
•
Follow
My mentorship student, Ashley of @bybeachcity , booked 34 new couples at her latest bridal show 😳🔥🙌🏼 She is on absolute fire and I’m so proud of her 🥰 Are you doing bridal shows in your business? Do you see how they can be a goldmine if you know how to do them right? 34 couples booked at ONE show!! Shoot me a DM to learn more about how I can help with your bridal show success 💃🏼
5 months ago
View on Instagram |
1/4
I've grown a $300,000 (that's yearly revenue) wedding business posting my dog...​​​​​​​​
​​​​​​​​
Okay, maybe there was a little bit more to it than that, but I'm going to teach you! ​​​​​​​​
​​​​​​​​
Jokes aside - I know what works when it comes to connecting with your couples, increasing engagement, and booking more weddings with social media. ​​​​​​​​
​​​​​​​​
The gist of it all? People connect with people (or cute fluffy dogs) - NOT products. ​​​​​​​​
​​​​​​​​
In my upcoming workshop, I'll show you exactly what to post, how to plan that content, and how to schedule it all in just 3 days. One month of content in 3 days. So, you'll finally feel caught up and AHEAD to free up your time to work on other things.​​​​​​​​
​​​​​​​​
Sounds amazing right? It's all happening live this Monday, September 19th and you sign up at the link in our bio 😉​​​​​​​​
​​​​​​​​
PS: Really though, Chewi is in our Top 9 every single year.​​​​​​​​
​​​​​​​​
PPS: Can't make it live? Don't sweat it! You'll get the replay in your inbox the next morning!
•
Follow
I've grown a $300,000 (that's yearly revenue) wedding business posting my dog...​​​​​​​​ ​​​​​​​​ Okay, maybe there was a little bit more to it than that, but I'm going to teach you! ​​​​​​​​ ​​​​​​​​ Jokes aside - I know what works when it comes to connecting with your couples, increasing engagement, and booking more weddings with social media. ​​​​​​​​ ​​​​​​​​ The gist of it all? People connect with people (or cute fluffy dogs) - NOT products. ​​​​​​​​ ​​​​​​​​ In my upcoming workshop, I'll show you exactly what to post, how to plan that content, and how to schedule it all in just 3 days. One month of content in 3 days. So, you'll finally feel caught up and AHEAD to free up your time to work on other things.​​​​​​​​ ​​​​​​​​ Sounds amazing right? It's all happening live this Monday, September 19th and you sign up at the link in our bio 😉​​​​​​​​ ​​​​​​​​ PS: Really though, Chewi is in our Top 9 every single year.​​​​​​​​ ​​​​​​​​ PPS: Can't make it live? Don't sweat it! You'll get the replay in your inbox the next morning!
5 months ago
View on Instagram |
2/4
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? @shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it. Top reasons to listen to the entire episode: ➤ Learn how Shannon quit her corporate job and moved across the world to Bali. ➤ Discover how to start building your business on social media now. ➤ Uncover the difference between educational vs. entertaining reels. How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? I would love to know! Comment below 👇 🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? 

@shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now.

This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it.

Top reasons to listen to the entire episode: 
➤  Learn how Shannon quit her corporate job and moved across the world to Bali.
➤  Discover how to start building your business on social media now. 
➤  Uncover the difference between educational vs. entertaining reels.

How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? 

I would love to know! Comment below 👇

🎙 Tune in at the link in my bio! 🥳
•
Follow
When was the last time you showed your face on your social media? Are you still hiding behind that beautiful work of yours? @shannonsegall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it. Top reasons to listen to the entire episode: ➤ Learn how Shannon quit her corporate job and moved across the world to Bali. ➤ Discover how to start building your business on social media now. ➤ Uncover the difference between educational vs. entertaining reels. How are you showing up and standing out on Instagram? Did you find any strategies you can implement into your business? I would love to know! Comment below 👇 🎙 Tune in at the link in my bio! 🥳
5 months ago
View on Instagram |
3/4
Do you feel like you keep saying the same things on social media over and over again?

It’s  frickin hard, right?

The key to having unique, engaging, captivating and persuasive content is by expanding your topic ideas.  50% of what you post needs to be something other than what you sell. Your social feed should create connections, communicate your value, and warm up your lead.

Our workshop theme for September is, you guessed it, social media! We’ll cover how to plan, create, and schedule a month of social content in just 3 days 🙌🏼🔥

👉 Grab your ticket at the link in our bio! 
LindsayJWilliams.com/septemberworkshop

PS: Can’t make it live? Register and get the replay to watch anytime!
•
Follow
Do you feel like you keep saying the same things on social media over and over again? It’s frickin hard, right? The key to having unique, engaging, captivating and persuasive content is by expanding your topic ideas. 50% of what you post needs to be something other than what you sell. Your social feed should create connections, communicate your value, and warm up your lead. Our workshop theme for September is, you guessed it, social media! We’ll cover how to plan, create, and schedule a month of social content in just 3 days 🙌🏼🔥 👉 Grab your ticket at the link in our bio! LindsayJWilliams.com/septemberworkshop PS: Can’t make it live? Register and get the replay to watch anytime!
5 months ago
View on Instagram |
4/4
@mslindsayjwilliams
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